Clients, Customers or Co-Workers – How to Treat Your Advertisers Like They Matter

More than thirty years ago I sold advertising for both a full-power television station as well as an FM radio station. (Note, I still provide advertising opportunities on our current […]

The Most Overlooked Piece of Marketing in LPTV

The logo: it’s important for the large corporation and the small downtown shop. It’s really important for TV!  The logo is the primary identification for a television station, but many […]