Pandemic Accelerates Adoption of CTV Devices
More than seven in 10 Americans are watching video on a connected TV (CTV) device as the COVID-19 pandemic limits their opportunities for social engagement and summertime activities, according to […]
Triveni Digital at the 2019 NAB Show
At the 2019 NAB Show, Triveni Digital, an industry leader in data broadcasting, program guide and digital TV metadata management, and video quality assurance solutions, will demonstrate how it is […]
Are You Social? LPTV’s Should Be
Many of us are tired of seeing the latest meme or your best friend from high school posting from another cruise, but social media is important to your station and […]
COO Shares Seven Points For LPTV Success
-From Brian Short, COO at TV25, Kansas Broadcasting 12 channels on a single frequency in 2015 was definitely at the bleeding edge of technology. It still is really, and it’s […]
Clients, Customers or Co-Workers – How to Treat Your Advertisers Like They Matter
More than thirty years ago I sold advertising for both a full-power television station as well as an FM radio station. (Note, I still provide advertising opportunities on our current […]
The Most Overlooked Piece of Marketing in LPTV
The logo: it’s important for the large corporation and the small downtown shop. It’s really important for TV! The logo is the primary identification for a television station, but many […]