Building Your ATSC 3.0 Transition Roadmap

Your ATSC 3.0 roadmap starts with the audit. Step 1: audit the plant. Step 2: budget in three buckets. Step 3: pick a posture, then file.

Most LPTV transitions don’t fail on technology. They fail because nobody wrote down the order of operations. Here is the sequence: audit, budget, posture, paperwork, timeline.

AI for Station Social Media and Web Presence

By Lee Allen Miller, Executive Director Your station’s website, social media feeds, and email communications are the digital front door of your broadcast operation. For many viewers, particularly younger ones, […]