Formerly the Coalition for Free TV and Broadband, the Advanced Television Broadcasting Alliance goal is to preserve and promote the efficient and effective use of all television broadcast spectrum. At the NRB Convention in Nashville, one year from the formation of the Coalition and the day before legislation was signed authorizing spectrum auctions, the Coalition officially became the Alliance. The main change other than name is the growth to a sustaining organization with an operations staff and resources to fight for the cause on a daily basis.

Mission Statement  – Preserving and promoting the efficient and effective use of all television broadcast spectrum.


Can you elaborate on your mission statement?

  • “To preserve and promote the efficient and effective use of all television broadcast spectrum”.  We are dedicated to two essential beliefs.  One, that ALL television broadcast spectrum needs to remain in the hands of broadcasters.  Not some or most, but ALL.  Two, that the FCC and broadcasters must continually move forward technology-wise so that the television spectrum is being utilized to its fullest capabilities.

What is the organization structure of the Alliance?

  • The Alliance is a Registered Non Profit Organization. The Alliance is considered by the IRS as a IRC  501(c)6 organization 501c6 IRS Tax Exemption Letter. The Alliance is directed by a board of directors. See the list below.

Who should join the Alliance?

  • Full-power operators, low-power operators and companies that rely on a vibrant, broadcast television industry.

What are some of the initial goals of the Alliance?

  • Promote the Broadcast Overlay Plan within the industry, to Congress and to the American public.
  • Create a grassroots organization consisting of local broadcasters and television viewers in every Congressional district.
  • To ensure that no broadcaster (including LPTV/translator) involuntarily loses their spectrum.

What is the Broadcast Overlay Plan?

  • The plan calls for the adoption of a new, advanced television standard. A more capable standard would be good for consumers, offer the opportunity to double broadcast industry revenue and provide billions to the US Treasury. It would offer stations the flexibility to offer multiple HDTV signals or SD signals, advanced mobile wireless services compatible with future wireless carrier standards and various mobile, video delivery services to name a few.
    •  Increased spectrum efficiency of 60% or more (increased number of usable/capable bits delivered)
    • Increased video/audio compression (yields of up to 4X over current MPEG-2/AC-3)
    • Co-existing multiple OFDM modulation standards scalable for multiple device platforms (fixed, nomadic, mobile)
    • Harmonized global standards that scale based on global economies (lower cost of devices and services)
    • Compatibility that allows for use as an extension of MNOs (Mobile Network Operators) coverage and bit delivery
    • True SFN (Single Frequency Network) and on-channel repeater support (coverage extension capabilities not possible today.)
    • These, and a host of other inherent capabilities coupled to ‘purpose designed interoperability’ with a variety of return path technologies that support audience/viewer measurement/metrics and support of user/device interaction, provides a huge value in an advertiser-based world, and provide all broadcasters additional value in free-to-air and virtually all other business models. As well, various Service Access models would provide support for pay models driven by multiple ‘bit consumption’ businesses.

What will be the benefit of the plan to consumers?

  • The plan will give consumers more free, over-theair television, more choices for video delivery, will create more competition, drives costs down on cellular video delivery and solves the wireless broadband crunch.  It also will create thousands of jobs and provide billions to the US Treasury.

Will all broadcasters be able to participate in the broadcast overlay plan?

  • Yes.  All broadcasters, including LPTV stations, can take advantage of a new, advanced standard.

Leadership -Click here to view.


Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance