Formerly the Coalition for Free TV and Broadband, the Advanced Television Broadcasting Alliance goal is to preserve and promote the efficient and effective use of all television broadcast spectrum. At the NRB Convention in Nashville, one year from the formation of the Coalition and the day before legislation was signed authorizing spectrum auctions, the Coalition officially became the Alliance. The main change other than name is the growth to a sustaining organization with an operations staff and resources to fight for the cause on a daily basis.
Mission Statement – Preserving and promoting the efficient and effective use of all television broadcast spectrum.
Can you elaborate on your mission statement?
- “To preserve and promote the efficient and effective use of all television broadcast spectrum”. We are dedicated to two essential beliefs. One, that ALL television broadcast spectrum needs to remain in the hands of broadcasters. Not some or most, but ALL. Two, that the FCC and broadcasters must continually move forward technology-wise so that the television spectrum is being utilized to its fullest capabilities.
What is the organization structure of the Alliance?
- The Alliance is a Registered Non Profit Organization. The Alliance is considered by the IRS as a IRC 501(c)6 organization 501c6 IRS Tax Exemption Letter. The Alliance is directed by a board of directors. See the list below.
Who should join the Alliance?
- Full-power operators, low-power operators and companies that rely on a vibrant, broadcast television industry.
What are some of the initial goals of the Alliance?
- Promote the Broadcast Overlay Plan within the industry, to Congress and to the American public.
- Create a grassroots organization consisting of local broadcasters and television viewers in every Congressional district.
- To ensure that no broadcaster (including LPTV/translator) involuntarily loses their spectrum.
What is the Broadcast Overlay Plan?
- The plan calls for the adoption of a new, advanced television standard. A more capable standard would be good for consumers, offer the opportunity to double broadcast industry revenue and provide billions to the US Treasury. It would offer stations the flexibility to offer multiple HDTV signals or SD signals, advanced mobile wireless services compatible with future wireless carrier standards and various mobile, video delivery services to name a few.
- Increased spectrum efficiency of 60% or more (increased number of usable/capable bits delivered)
- Increased video/audio compression (yields of up to 4X over current MPEG-2/AC-3)
- Co-existing multiple OFDM modulation standards scalable for multiple device platforms (fixed, nomadic, mobile)
- Harmonized global standards that scale based on global economies (lower cost of devices and services)
- Compatibility that allows for use as an extension of MNOs (Mobile Network Operators) coverage and bit delivery
- True SFN (Single Frequency Network) and on-channel repeater support (coverage extension capabilities not possible today.)
- These, and a host of other inherent capabilities coupled to ‘purpose designed interoperability’ with a variety of return path technologies that support audience/viewer measurement/metrics and support of user/device interaction, provides a huge value in an advertiser-based world, and provide all broadcasters additional value in free-to-air and virtually all other business models. As well, various Service Access models would provide support for pay models driven by multiple ‘bit consumption’ businesses.
What will be the benefit of the plan to consumers?
- The plan will give consumers more free, over-the–air television, more choices for video delivery, will create more competition, drives costs down on cellular video delivery and solves the wireless broadband crunch. It also will create thousands of jobs and provide billions to the US Treasury.
Will all broadcasters be able to participate in the broadcast overlay plan?
- Yes. All broadcasters, including LPTV stations, can take advantage of a new, advanced standard.