Are You Social? LPTV’s Should Be
Many of us are tired of seeing the latest meme or your best friend from high school posting from another cruise, but social media is important to your station and programming. A recent Nielsen TV Wat...
Category Archives: TV Tips
COO Shares Seven Points For LPTV Success
-From Brian Short, COO at TV25, Kansas Broadcasting 12 channels on a single frequency in 2015 was definitely at the bleeding edge of technology. It still is really, and it’s certainly not for everybo...
Clients, Customers or Co-Workers – How to Treat Your Advertisers Like ...
More than thirty years ago I sold advertising for both a full-power television station as well as an FM radio station. (Note, I still provide advertising opportunities on our current stations but tha...
The Most Overlooked Piece of Marketing in LPTV
The logo: it’s important for the large corporation and the small downtown shop. It’s really important for TV! The logo is the primary identification for a television station, but many times in the L...