Viewers Opt for Broadcast Tv Over Cable

EVEN IN DIGITAL AGE, TV’S REACH ENDURES If you could pick just five television networks to watch, which ones would you choose? The TVB asked viewers that question in its annual Media Comparisons Stud...

Study: Television Still Resonates with Millennials

BUT IT’S SOCIAL MEDIA THAT REIGNS SUPREME Noting that reaching target audiences is a critical concern for advertisers in today’s increasingly cluttered media environment, Horowitz Research has releas...

People Spend 479 Minutes A Day Consuming Media

It’s no secret that the spread of mobile devices and faster mobile data networks has transformed global media consumption in recent years. The average person will spend a whopping 479 minutes, or nea...

Hearst, Scripps Pitch 50% National Ownership Cap

Some high-profile broadcast groups have been telling the FCC they would be OK with moving the 39% national ownership cap to 50% from 39%, rather than eliminating it altogether. In filings at the FCC,...

Wind Farms Are Blocking OTA TV Signals

Have you found your antenna is not getting the over-the-air (OTA) TV signals it should? No hills or other issues between you and the tower you want to pick up? It turns out wind turbines that generat...

ATSC And SBE Developing ATSC 3.0 Certification

The Society of Broadcast Engineers has teamed up with the Advanced Television Systems Committee to create a new Specialist level of SBE certification assessing proficiency in the ATSC 3.0 standard. T...

Gray: At Liberty To Expand In Virginia

There are definitely no grey skies in Roanoke, Va., today: It’s sunny and 73, and Tuesday’s high temperature will reach the mid-80s. Concurrently, it is highly likely that all in Gray Television‘s C-...

ATSC Announces ‘Road To 3.0’ Conference Agenda

WASHINGTON—NAB CTO Sam Matheny will deliver the opening keynote of the Advanced Television Systems Committee 2018 Next-Gen TV Conference, May 23-24 in Washington, D.C., at the Ronald Reagan Building....