The new IP-based ATSC 3.0 — or NextGen TV — digital TV standard lets broadcasters transmit better video and audio quality than the current ATSC 1.0, including the ultra-high-definition 4K HDR format, and also deliver TV to mobile devices. But meaningful revenue growth from NextGenTV is likely to come from launching completely different services than traditional linear programming, according to experts speaking at TVNewsCheck’s TV2025 virtual conference this week.
Rick Ducey, managing director of BIA Advisory Services, forecasts a modest compound annual growth rate of 3.8% for broadcast revenues over the next decade if broadcasters “stick to their knitting” and continue what they’re delivering today, a primary feed supplemented by some multicast “diginet” channels. He said the diginets business has matured, and today accounts for only $400 million to $500 million in total revenues across the industry.
BIA’s projected CAGR rises to 5.5% if broadcasters use NextGen TV to launch some “advanced TV” services including addressable advertising and OTT programming. But it jumps all the way to 8% if broadcasters tap into “non-core” businesses like datacasting or pay TV services, said Ducey, speaking on the panel “NextGen TV: Ready for Primetime?” moderated by this reporter.
Ducey said that broadcasters need to think of 3.0 as an “entirely new platform,” much as digital giants like Google, Facebook and Amazon are platfoms that support many other businesses. He notes that when Facebook first launched, no one expected it would turn out to be a major platform for media companies.
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With the seemingly endless string of ATSC 3.0 announcements regarding technological advancements, markets launched and partnerships made, it’s easy at times to lose sight of the fact that at the core of it all is the audience—reaching it, serving it in all manner of new and better ways and ultimately monetizing it so that this massive effort proves to be worthwhile.
John Hane, president of BitPath, and Mark Aitken, senior vice president of Advanced Technology for the Sinclair Broadcast Group, focused on how the new broadcast standard is being prepped and positioned to deliver a better product and make the cash registers ring during their “Fireside Chat: Accelerating Change & The Case For NextGen TV” on Oct. 21, part of the TV2025 Monetizing the Future track at the virtual NAB Show New York conference.
“You know [Sinclair/ONE Media] has been engaged in this … for a long time. But now it’s becoming very real. We’ve got deployments under way ... tied to a very real expectation of monetizing not based on the fact that it is great technology but based upon the technology’s ability to grab a hold of new audience segments and revitalize the industry,” said Aitken.
The session, which more or less was a Q&A with Hane serving as the questioner, focused on how ATSC 3.0 as a delivery vehicle for IP data—as opposed to data wrapped in the MPEG-TS container format—brings broadcast into the mainstream of data flows, which in turn creates a variety of new opportunities for broadcasters and audience members alike.
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Six leading local television stations in the Mobile-Pensacola area, including WEAR-TV (ABC), WKRG-TV (CBS), WPMI-TV (NBC), WFNA (CW), WFGX (MyNet) and WJTC (IND), have become among the first in the nation to begin broadcasting with NEXTGEN TV, a revolutionary new digital broadcast technology. Based on the same fundamental technology as the Internet, digital applications, and other web services, NEXTGEN TV can support a wide range of features currently in development, such as immersive audio and video (up to 4K), broadcasting to mobile devices, personalized viewing tools, and advanced emergency alerts providing rich media instead of simple text messages. NEXTGEN TV also allows full integration with 5G and other broadband-delivered Internet content.
Powered by ATSC 3.0, NEXTGEN TV is the most significant broadcast technology upgrade ever developed. This week’s NEXTGEN TV launch in Mobile-Pensacola is one of the first in the country and follows a decade of development of the new technology and months of planning and preparation by the local stations. BitPath, which is developing new data broadcasting services, led the planning process and coordinated efforts across the six television stations.
The participating stations have cooperated to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
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15 Minutes with ATSC President Madeleine Noland
Most Americans don’t know it yet but NextGen TV is already on the air in many markets across the country with dozens more gearing up to launch the service in the coming year. NextGen TV, also known by the technical name ATSC 3.0, greatly expands on the capabilities of the ATSC 1.0 standard that put HDTV on the air 20 years ago. In addition to enabling broadcasters to deliver free, over-the-air access to 4K Ultra HD programming with high-dynamic range (HDR), enhanced color, and immersive surround sound, NextGen TV also allows them to stream local content such as news, weather, and sports updates as well as offer features that enable viewers to personalize and customize that content. A lot has happened since we spoke with Mark Richer, president of the Advanced Television Systems Committee (ATSC), back in 2017, so we sat down with his successor Madeleine Noland to get an update on how things are progressing with the new TV broadcasting system and what we can expect in the near future.
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ATEME, the leader in video delivery solutions for Broadcast, Cable TV, DTH, IPTV and OTT, today announced that TVUp, a Spain-based TV company running business in Spain & Latam, has implemented its TITAN Live transcoding solutions. TVUP has created a PayTV as a service OTT platform with premium channels and content for both Spanish and international markets (B2B2C), running via an Android TV set-top-box as the main device.
The TVUp platform offers users access to its own TV platform and channel bouquet, “Tivify”, and a wide variety of content through the Play Store, including YouTube, Spotify, Disney +, HBO, Amazon Prime and DAZN. Meanwhile, it provides the necessary infrastructure for small operators to launch TV services in a fast and reliable way, while allowing them to stay focused on their businesses.
TVUp has deployed ATEME’s TITAN Live – a high video quality, high density software compression solution which it will use to deliver TV content, premium channels and apps via OTT while providing operators and users the following major benefits:
- More Efficient Encoding and Transcoding: TITAN Live is a highly performant, modular solution with a high degree of flexibility lowering total cost of ownership for live and VOD applications.
- High Video Quality at Low Latency: TITAN Live delivers high video quality at low latency, enabling a premium viewing experience on any screen.
- Direct access to a dedicated and growing local engineering team.
Francisco Sáez, CTO, TVUp, commented: “We are very happy to have TITAN Live integrated in our ecosystem, it was a very straightforward process with great support from the local technical team. We clearly have a common understanding of the expected evolution of PayTV leveraging OTT technologies, and ATEME is the right partner for this amazing journey.”
Cedric Pesier, Sales Director, ATEME, added: “We are very proud to provide TVUp with our transcoding solutions. It demonstrates once more our capacity to address all opportunities and customers with the same passion and quality of support. Our local teams have been engaging with the TVUp team for a while, defining the best possible solutions to fit both their technical and business model needs. It is a true pleasure to work with the TVUp team and we trust that this is only the beginning of a long-term story and a solid partnership.”Click here for the full post