A high quality electronic program guide (EPG) is an essential component of any television broadcast website today, as it has become the primary means for viewers to discover not only “what’s on” right now but also in the following time slots. When supported with simple social media messaging, such as linking to an EPG on a station’s Facebook or Twitter page, it becomes possible to reach a wider range of viewers proactively and draw them to a broadcast.
Without an EPG, broadcasters must hope that viewers will find their broadcast by flipping the dial at a time that something is airing that might be of interest. The odds of this are low.
Sourcing and deploying an EPG doesn’t have to be difficult, time-consuming or expensive.
Some EPGs are very simple, such as TitanTV’s What’s On widget. This simple listing contains the salient immediate information about a station’s programming. A station can drop a snippet of HTML onto your web site, or utilize XML data feeds, to create the desired look.
Other EPGs, such as TitanTV’s Next Gen Guides, feature show cards and other visual content to engage and educate viewers. These guides also contain the ability to monetize page views with digital advertising.
A “community guide” is also available. This option allows a station to publish the lineups of all the OTA channels in their market. With a community guide on its site, a station may effectively become the one-stop shop that viewers within that market will rely on to discover local television program schedule information.
Maintaining a program schedule, of course, is necessary to publish an EPG. A scheduling tool that interfaces with an EPG allows for the broadcaster to update the lineup when needed. Though the EPGs offered by TitanTV are automatically prepopulated by our third-party data provider, the company provides tools that can be used to edit and update program titles (such as customizing paid programming titles and descriptions) and manage social media links. Once published, the changes made locally will appear in the EPG, ensuring the lineup and program data displayed on the guide to visitors is accurate and up-to-date.
TitanTV has been a proud supporter of the LPTV industry for many years and look forward to strengthening our relationships with LPTV stations. They can assist in finding the right EPG solution for your station.Click here for the full post
Like the drip-drip-drip of a leaky faucet, the FCC’s deal database has offered just a trickle of fresh news of late. Wednesday is no different, with the lone deal involving the sale of a low-power TV station construction permit in Idaho’s most populous area.Click here for the full post
An independently owned NBC affiliate at the forefront of the next gen broadcast TV standard known as ATSC 3.0 has selected its next VP/GM.
This individual is trading America’s Finest City for the Triangle region of North Carolina, and takes on his new role July 16.
Inbound at Capitol Broadcasting Company‘s WRAL-5 and FOX affiliate WRAZ-50 in Raleigh-Durham is Joel Davis.
From Rbr.comClick here for the full post
Fremont, CA - June 7, 2018 - Blackmagic Design today announced that Ocala, Florida-based NOW Church has installed an URSA Broadcast professional broadcast camera, ATEM 4 M/E Broadcast Studio 4K live production switcher and ATEM 1 M/E Advanced Panel hardware control panel. The products will be used to help capture 4K footage of NOW Church’s high energy worship and concert like productions, as well as interviews, video announcements, and music segments viewed by its global audience.
Best known for its creativity and stewardship, NOW Church is a fast growing multicultural Christian church located in Ocala, Florida. With its active local congregation and international reach, the church’s weekly Sunday sermons and other events are aired via local Florida broadcasters, as well as online through its broadcast quality online campus that’s viewed in more than 125 countries.
From BroadcastingCable.comClick here for the full post
LOS ANGELES — With an assortment of vintage shows like “The Beverly Hillbillies” and “Doctor Who,” Luken Communications’ Retro TV seeks to connect with a nostalgia-seeking audience. In Chicago, the network returned to local airwaves in January.
Now, the station airing Retro TV and a host of multicast channels has been sold.
The buyer? The new parent company of a major Hispanic broadcast TV network.
From Rbr.comClick here for the full post