News

July 23, 2024 - In a landmark decision, Brazil has officially selected the ATSC 3.0 standard for its next-generation digital television system. The Brazilian government announced the choice following extensive testing and evaluation of competing technologies.

The Brazilian Digital Terrestrial Television Forum (SBTVD Forum) conducted rigorous laboratory and field tests over the past year, comparing ATSC 3.0 with Advanced ISDB-T and 5G Broadcast. ATSC 3.0 emerged as the top performer, demonstrating superior spectral efficiency and meeting key requirements for Brazil's unique broadcasting landscape.

Key factors in ATSC 3.0's selection include:

• Compatibility with Brazil's existing 6 MHz channel plan
• Successful coexistence testing with legacy ISDB-T systems
• Superior spectral efficiency, achieving up to 4.0 bit/s/Hz in dual-layer mode
• Support for MIMO 2x2 and channel bonding capabilities
• Partial fulfillment of high-speed reception requirements up to 120 km/h

For the LPTV sector, this decision opens up new opportunities. ATSC 3.0's efficient use of spectrum and advanced features like targeted advertising and enhanced emergency alerting could prove particularly beneficial for smaller broadcasters here in the U.S..

The transition timeline and specific regulations for ATSC 3.0 implementation in Brazil are yet to be announced. However, industry experts anticipate a gradual rollout similar to the country's previous digital TV transition, which took over a decade to complete.

This move aligns Brazil with other countries adopting ATSC 3.0, including the United States and South Korea, potentially creating economies of scale for equipment manufacturers and content producers.

As Brazil prepares for this next phase in its broadcasting evolution, LPTV stations her in the U.S. should start considering how to leverage ATSC 3.0's capabilities to enhance their services and reach new audiences in the digital age.

Stay tuned for further updates on implementation guidelines and transition plans as they become available.

Date & Time: July 25, 2024, 10:00 AM

The ATSC Automotive Implementation Team (IT8) is set to hold a groundbreaking webinar on leveraging the ATSC 3.0 wireless network for over-the-air (OTA) software updates in the automotive industry. This event marks a significant step forward in the collaboration between the broadcast and automotive sectors, exploring the immense potential of NextGen Broadcast (ATSC 3.0) as a wireless data pipeline for the next generation of connected vehicles.

The Event

Webinar Focus:
The webinar will delve into the promising business opportunities presented by using the ATSC 3.0 spectrum to deliver OTA software updates to vehicles. This initiative aligns with the ongoing efforts of both the broadcast and automotive industries to enhance data delivery capabilities and drive innovation in connected car technology.

Panel Discussion: The event will feature a panel of key voices from both industries, discussing the current state of ATSC 3.0 deployment in vehicles, the importance of industry-wide collaboration, and the need for scalable solutions. The discussion will cover:

• Introduction to Automotive OTA Updates: An overview of how OTA updates work and their significance in the automotive sector.
• Connected Car Space: Insights into the current landscape and future trends of connected vehicles.
• Overview of OTA Software Updates: The process and technology behind delivering software updates wirelessly.
• Why It Matters: The critical importance of OTA updates for vehicle performance, safety, and user experience.
• Who Is Doing It?: Examples of companies and collaborations already implementing these technologies.
• End-to-End Technology Overview: A detailed look at the technology enabling OTA software updates.
• ATSC 3.0 for Automotive Overview: How the ATSC 3.0 standard is being utilized to support automotive applications.
• Benefits and Key Use Cases: The advantages of using ATSC 3.0 for OTA updates and practical examples.
• Need for Cross-Industry Collaboration: The importance of cooperation between the broadcast and automotive industries to achieve success.
• The Role of ATSC IT8 (Automotive): Explanation of IT8's role, its importance, and how to get involved.

Special Address

At the conclusion of the webinar, IT8 Chair Mark Barrington will provide a brief explanation of the role of IT8, its importance in the ongoing collaboration between industries, and how interested parties can join in its efforts.

Interactive Session

The event will also include an audience Q&A segment, allowing participants to engage directly with the panelists, ask questions, and gain deeper insights into the discussed topics.

Why Attend?

This webinar is a must-attend for professionals in the broadcast and automotive industries, technology enthusiasts, and anyone interested in the future of connected cars and NextGen Broadcast technologies. Attendees will gain valuable knowledge about the latest developments in OTA software updates, understand the benefits and challenges of implementing ATSC 3.0, and learn about the collaborative efforts driving these innovations forward.

Registration

To register for the webinar, Click HERE and secure your spot for this informative session.

WPDE-TV, WBTW, WHMC, and WWMB Begin Broadcasting with New Technology

Myrtle Beach, SC – June 19, 2024 – Leading television stations serving the Myrtle Beach-Florence market today began broadcasting with NextGen TV, a revolutionary new digital broadcast technology. Today’s launch includes WPDE-TV (ABC), WBTW (CBS), WHMC (ETV and SCETV PBS Kids 24/7) and WWMB (Dabl).

Based on the same fundamental technology as the Internet and digital apps, NextGen TV can support a wide range of features that are currently in development. In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerts, NextGen TV features stunning videos with brilliant colors, sharper images, and a deeper contrast to create a more life-like experience.

NextGen TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground. Movie theater-quality sound lets viewers hear every voice clearly and keeps volume consistent across channels. NextGen TV also can be enhanced with Internet content, enabling viewers to get the most out of live sports, live news, and live events in real-time, without looking away from the TV screen.

Powered by ATSC 3.0, NextGen TV is the most significant broadcast technology upgrade to date. Features available on NextGen TV will vary by device and station, as broadcasters roll out service across the country.

Today’s launch in Myrtle Beach-Florence follows a decade of development and months of planning and preparation by the local stations. WWMB, owned by Howard Stirk Holdings, has converted to ATSC 3.0 transmissions. WWMB will broadcast its own programming, as well as the programming of the other participating stations, in NextGen TV format. All the programming of each participating station will continue to be available in the existing DTV format, which all modern television sets can receive. BitPath, the country’s premier data broadcasting platform, led the planning process and coordinated efforts across the four television stations.

From Honolulu to Houston, and from San Diego to the gorgeous white sands of Myrtle Beach, NextGen TV service is already on the air in more than 70 cities across the country, reaching three out of four viewers. Myrtle Beach-Florence viewers can learn more about NextGen TV by visiting www.WatchNextGenTV.com, which offers a guide listing cities currently carrying the service, as well as links to available NextGen TV set models.

Antenna viewers without NextGen TV sets can simply rescan their TV sets to ensure uninterrupted service. Rescan instructions are available at fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.

About WWMB – Howard Stirk Holdings LLC

WWMB is a premier Myrtle Beach, SC television station owned and operated by Howard Stirk Holdings, LLC, (“HSH”) one of the largest minority-owned television broadcast groups in the United States. HSH operates seven full-power television stations in six markets across the country and is a producer of premium original content known for telling stories that connect with people of all perspectives and shedding light on those neglected by mainstream news sources. WWMB is affiliated with Dabl.

About WPDE-TV – Sinclair

WPDE-TV is a leading television station in the Myrtle Beach-Florence television market. The station is owned and operated by Sinclair Broadcast Group, LLC, a subsidiary of Sinclair, Inc. (Nasdaq: SBGI), a diversified media company and a leading provider of local news and sports. Sinclair owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD, and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. For more information, see wpde.com and sbgi.net.

About WBTW – Nexstar

WBTW is a leading television station in Myrtle Beach-Florence and a CBS affiliate. WBTW is owned and operated by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units.

About South Carolina ETV and Public Radio

South Carolina ETV and Public Radio (SCETV) is the state's public educational broadcasting network. SCETV amplifies South Carolina voices, provides educational experiences, and strengthens communities while working toward creating a stronger, more connected and informed South Carolina. In addition to airing local programs, such as Carolina Classrooms, Making It Grow, and This Week in South Carolina, SCETV also presents multiple programs to regional and national audiences, including By The River, After Action, Reconnecting Roots, Reel South, Somewhere South, Yoga in Practice, Downing of a Flag and How She Rolls. In addition, SC Public Radio produces the national radio production, Chamber Music from Spoleto Festival USA.

About BitPath

BitPath is building the nation's first dedicated broadcast data network to provide innovative new wireless services at a fraction of the cost of cellular systems. BitPath’s revolutionary precision location and navigation services, NavPath™ and BitPoint™, will launch this year. Based in Arlington, Virginia, the BitPath network covers dozens of cities. For more information, visit bitpath.com.

by Lee Miller, ATBA Executive Director

As the Low Power Television (LPTV) industry continues to adapt to the evolving work landscape, one of the most significant changes has been the shift to remote and hybrid work environments. Leading remotely requires a different set of skills compared to traditional in-person leadership. To effectively manage their teams, leaders in the LPTV industry must develop competencies in virtual communication, emotional intelligence, and digital literacy. Here’s how these skills can be cultivated to enhance remote leadership.

Virtual Communication

Effective communication is the cornerstone of successful remote leadership. In a remote setting, leaders must be adept at using various communication tools and platforms to maintain clear and consistent contact with their teams.

• Utilize Multiple Channels: Leverage a variety of communication tools such as email, instant messaging, video conferencing, and project management software. Each tool serves a different purpose and can be used to address different types of communication needs.
• Set Clear Expectations: Clearly articulate goals, deadlines, and expectations. Regular updates and check-ins can help ensure everyone is aligned and on track.
• Active Listening: Practice active listening during virtual meetings. This involves paying full attention to the speaker, acknowledging their points, and providing thoughtful feedback.

Emotional Intelligence

Emotional intelligence (EI) is critical for managing remote teams. It involves understanding and managing your own emotions, as well as recognizing and influencing the emotions of others.

• Empathy: Show empathy by being aware of the challenges your team members might be facing. This could include balancing work with home responsibilities or dealing with isolation. Acknowledge these challenges and offer support.
• Build Trust: Foster trust by being transparent, reliable, and consistent in your actions and communication. Trust is essential for creating a positive remote work culture.
• Conflict Resolution: Address conflicts promptly and effectively. Use your emotional intelligence to navigate and resolve disputes, ensuring that all parties feel heard and respected.

Digital Literacy

Digital literacy refers to the ability to effectively use digital tools and technologies. As remote work relies heavily on digital platforms, leaders must be proficient in these tools to manage their teams efficiently.

• Stay Updated: Keep abreast of the latest digital tools and platforms that can enhance remote work. This includes communication tools, project management software, and collaboration platforms.
• Training and Development: Invest in training programs for yourself and your team to improve digital literacy. This can help everyone stay productive and engaged.
• Cybersecurity Awareness: Ensure that you and your team are aware of cybersecurity best practices. Protecting sensitive information is crucial in a remote work environment.

Developing remote leadership skills is essential for navigating the new work landscape in the low-power TV industry. By honing competencies in virtual communication, emotional intelligence, and digital literacy, leaders can effectively manage their remote teams, ensuring productivity, engagement, and a positive work culture.

As we continue to embrace the shift towards remote and hybrid work environments, investing in these skills will be crucial for the success and sustainability of the LPTV industry. By doing so, leaders can not only manage their teams more effectively but also foster a more inclusive, flexible, and resilient work environment.

For more insights and tips on enhancing your leadership skills, stay tuned to our newsletter and follow us on our social media channels. Together, we can navigate the future of work and continue to thrive in the LPTV industry.

The Federal Communications Commission (FCC) has released a Notice of Proposed Rulemaking (NPRM) that could significantly alter the regulatory landscape for Low Power Television (LPTV) stations. The proposed changes, detailed in the NPRM released on June 10, 2024, aim to modernize and update the rules governing LPTV, TV translator, and Class A television stations to better reflect the current broadcasting environment and ensure these services continue to serve the public interest.

Key Proposals and Questions in the NPRM:

1. Online Public Inspection File (OPIF) Requirements:
   • The FCC is considering extending OPIF requirements, currently applicable to full power and Class A TV stations, to certain LPTV stations.
   • Questions include whether to apply these requirements to LPTV stations affiliated with the top four networks and whether such requirements should also extend to other network-affiliated LPTV stations.
2. Recordkeeping and Political Broadcasting:
   • Proposals to specify where LPTV stations must retain records and how these records can be accessed by the public.
   • Clarifications on the applicability of political programming rules to LPTV stations.
3. Minimum Operating and Programming Requirements:
   • Introduction of minimum operating hours for LPTV stations.
   • Requirements for LPTV stations to certify compliance with these operating hours in various applications.
4. Relocation of Facilities:
   • Amendments to displacement and channel sharing rules to eliminate references to a station’s community of license and clarify the distance LPTV stations can move in a minor modification or displacement application.
5. Emission Mask Requirements:
   • Proposals to require stringent emission masks for new and modified Channel 14 LPTV stations to reduce potential interference with Land Mobile Radio facilities.

Encouraging Industry Participation

The FCC emphasizes the importance of industry feedback in shaping these proposed changes. Chairwoman Jessica Rosenworcel highlighted the agency's commitment to transparency and modernization, noting the vital role LPTV stations play in providing diverse voices and local content. Commissioner Nathan Simington expressed eagerness for a thorough examination of the public file's relevance and value. In contrast, Commissioner Brendan Carr dissented, raising concerns about increased regulatory burdens on LPTV stations at a time when many face significant financial challenges.

How to Participate

Stakeholders are encouraged to review the NPRM and submit their comments. The FCC has set the deadline for comments 30 days after the NPRM’s publication in the Federal Register, with reply comments due 60 days after publication.

Importance of Engagement

Engaging with this NPRM process is crucial for LPTV operators and industry stakeholders. The proposed changes could have substantial implications for operations, compliance requirements, and the overall regulatory environment. By participating in the comment process, LPTV stations can ensure their perspectives and concerns are considered in the FCC's final rulemaking.

For detailed information, stakeholders can access the full NPRM and the statements from the FCC commissioners, which provide further context and insight into the proposed changes.

The future of LPTV services hinges on this critical regulatory update. Ensure your voice is heard and contribute to the shaping of policies that will impact the industry for years to come.

See more here:  https://www.fcc.gov/document/fcc-proposes-revisions-lptv-public-file-and-lptv-service-rules