2019 was another pivotal year for the local TV community, making progress on several technological fronts needed to move the industry forward.
From the increasing movement of ratings-based to impressions-based measurement – to the rebrand of ATSC 3.0 to NEXTGEN TV – to changes in local TV attribution, it’s promising to see advancements happening, creating a brighter future for all.
Ratings to Impressions
In the latter half of 2019, we saw several media companies and networks including NBCUniversal, CBS, ABC, Hearst and Graham Media Group committing to, or moving from, ratings-based to impressions-based measurement and selling. They are primarily doing this in order to find a better way to measure audiences as viewership continues to fragment and are increasingly becoming difficult to track. Supporting this, the Television Bureau of Advertising (TVB) recently issued a press release recommending the advertising community begin using audience impressions as the basis for TV advertising buying and selling.Click here for the full post
HUNT VALLEY, Md., Dec. 3, 2019 /PRNewswire/ -- ONE Media 3.0, LLC, a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. SBGI announced today that Sesh Simha has has been promoted to Vice President for Advanced Technology.
In this role, Mr. Simha will be responsible for overseeing Sinclair's participation in the global ecosystem development of Next Gen broadcasting's direct-to-mobile broadcast-5G convergence. He will also support the Company's international strategic vision for spectrum utilization. In addition, he will be an integral part of ONE Media 3.0's and Sinclair's tactical decisions on deployment of current and Next Gen broadcast systems and platforms, and coordination with the Company's international partners in India on software-defined radio chipset development, broadcast-broadband convergence proofs-of-concept and engagement with government, carriers, broadcasters and manufacturers to promote the benefits of direct-to-mobile use cases.
"We're delighted to recognize the unique contributions that Sesh brings to our organization," said Mark Aitken, ONE Media 3.0's President. "He brings a wealth of critical wireless, satellite and media distribution experience to the cutting edge of broadcasting. He's part of the elite corps of innovative thinkers and is representative of ONE Media 3.0's forward-thinking and visionary culture."Click here for the full post
The Media Bureau has announced a filing window for new rural digital LPTV and TV translator stations that were affected by the recent Incentive Auction and station repack.
“With the completion of the Incentive Auction and the progress made in the post-Incentive Auction transition, it is appropriate to give these applicants an opportunity to amend their applications to specify a new digital in core channel,” the FCC public notice said.
To qualify for filing in this window, a station must have a pending application for a new LPTV/translator station that was affected by the auction and repack.
This means the applicant, “[m]ust: (1) be subject to displacement by a full power or Class A television station on the repacked television band (channels 2-36) as a result of the Incentive Auction and repacking process,5 (2) have proposed a frequency repurposed for new, flexible use by a 600 MHz Band wireless licensee, or (3) have proposed a frequency that will serve as part of the 600 MHz Band guard bands (which includes the duplex gap),” explains the public notice.
The window opens today, December 2, 2019, and will close January 31, 2019.
For more information read the full public notice here.Click here for the full post
December 1, 2019
License Renewal Pre-Filing Announcements – Radio stations licensed in Arkansas, Louisiana, and Mississippi must begin broadcasts of their pre-filing announcements with regard to their applications for renewal of the license. These announcements must be continued on December 16, January 1, and January 16.
Radio Post-Filing Announcements – Radio stations licensed in Alabama and Georgia that have filed license renewal applications must begin broadcasts of their post-filing announcements with regard to their license renewal applications on December 1. If the renewal application is not filed until the December 2 deadline, wait until then to begin the post-filing announcements. Either way, these announcements must continue on December 16, January 1, January 16, February 1, and February 16. Once complete, a certification of broadcast, with a copy of the announcement’s text, must be posted to the online public file within seven days.
December 2, 2019
License Renewal Applications Due – Applications for renewal of license for radio stations located in Alabama and Georgia must be filed in the Commission’s License and Management System. These applications must be accompanied by Schedule 396, the Broadcast Equal Employment Opportunity (EEO) Program Report, also filed in the License and Management System (LMS), regardless of the number of full-time employees.
EEO Public File Reports – All radio and television station employment units with five (5) or more full-time employees and located in Alabama, Colorado, Connecticut, Georgia, Maine, Massachusetts, Minnesota, Montana, New Hampshire, North Dakota, Rhode Island, South Dakota, and Vermont must place EEO Public File Reports in their online public inspection files. For all stations with websites, the report must be posted there as well. Per announced FCC policy, the reporting period may end ten days before the report is due, and the reporting period for the next year will begin on the following day.
Public Notice of Broadcast Applications – Reply Comments are due in response to the FCC’s Further Notice of Proposed Rulemaking (FNPRM) regarding proposals to modernize and simplify the written and on-air public notices broadcasters must provide upon the filing of certain applications.Click here for the full post
Elliott Block, owner of WKRP, Channel 25, in Cincinnati, passed away on November 25, 2019, according to a post on the station's Facebook page.
"It's with heavy hearts and deep sadness we announce the passing of our beloved owner, Elliott Block, who passed away peacefully on November 25, 2019," the post reads. "We are so appreciative of the love and support of our family and friends during this time."
Block loved his family, friends, muscle cars, and of course, television. So much so that, in 2008, he changed the call letters of his station from WBQC to WKRP, to commemorate the 1970s television show, "WKRP in Cincinatti."
“Elliott will be missed! He was a huge supporter of the industry and could be counted on to be at every event possible,” said Lee Miller, ATBA executive Director. “His encouragement and wisdom to many has helped grow the LPTV world, especially the local broadcaster.”
Block owned W25AI-TV, which broadcasted 12 networks through channels 20 and 38, WBQC-TV and WOTH-TV, respectively. Although, WOTH-TV ceased operation in January 2018, due to the Federal Communications Commission's channel repack.
Using the engineering resources available and his knowledge of low-power television, Block managed to put 12 subchannels into his one remaining channel, WBQC-TV.
Services for Block will be held on Friday, Nov. 29 at 11am at Weil Kahn Funeral Home with visitation beginning at 10am.
"Friends may call at his residence Friday November 29, 2:00PM-5:00PM," the post reads. "In lieu of flowers, memorial contributions to the American Heart Association would be appreciated."Click here for the full post