ATSC 3.0: Broadcasters Get Their Ducks in Order

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On the night before comments were due at the FCC on Next Gen TV, hundreds gathered around televisions in Raleigh to see the broadcast standard in action. The demo presented by Capitol Broadcasting’s WRAL-TV, NBCU and NAB used the Winter Olympic Games to showcase 4K video, the first over-the-air broadcast of the Dolby AC4 format and new interactive applications.

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ATSC 3.0 Presentation at NRB Next Week

Joshua Weiss, Edge Spectrum Inc and Lee Miller, MSGPR

After years of development, the ATSC 3.0 standard is ready to go. ATBA's Communication Director Lee Miler and Josh Weiss, ATBA Advisory Board Member will present at the National Religious Broadcaster's Convention in Nashville next Wednesday afternoon.

The attention is now being turned to implementation and deployment as stations and networks actively prepare launch strategies.

"We’ll explore some of the possibilities and plans with the active deployment of ATSC 3.0 services," according to Miller.  "Although the repack has presented challenges for our Low Power Television broadcasters, once the dust settles, LPTV Stations will be able to reap the benefits of this new robust technology."

"The future is extremely bright for television broadcasters and will require a cooperative effort between LPTV and FPTV stations," says Weiss. "The goal for this presentation is to educate Christian broadcasters what ATSC 3.0 is and what it means for them."

The "Next Gen TV: ATSC 3.0 is here!" session is scheduled for 2:00 pm on Wednesday, February 28 in the Ryman C Exhibit Hall Presentation Area at the Opryland Hotel and Convention Center.


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A Capitol Delivery Of Next Gen Winter Olympics Telecasts

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RALEIGH — Last night in the hub of what’s become the Research Triangle of North Carolina, hundreds of people gathered to watch coverage of the 2018 Winter Olympic Games from PyeongChang, South Korea.

These individuals also saw first-hand the future of television: The live action from Asia was presented in the “next gen” ATSC 3.0 broadcast standard that TV stations can now voluntarily roll out, with 4K UHD video and other heralded advances put to the test by Capitol Broadcasting Company’s NBC affiliate in Raleigh-Durham.

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Next-Gen TV Using Olympic Stage as Showcase

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RALEIGH, N.C.—There isn’t a bigger showcase than the Olympics to give viewers a taste of the much anticipated next generation television standard, ATSC 3.0.

ETRI (The Electronics and Telecommunications Research Institute), a South Korean government-funded research institution, is showcasing Next-Gen TV by providing ATSC 3.0 receivers onboard a shuttle bus that carries international media throughout the coastal Olympic region. The ATSC 3.0 signal can be received with no cable and allows for the transmission of 4K video, provides immersive sound and object audio and can add interactive features to involve viewers in the broadcast. The bus’ ATSC 3.0 capabilities are allowing writers and reporters to keep up with the games as they travel from location to location.

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The future of broadcasting: Next Generation TV debuts in Raleigh

RALEIGH – If the future of broadcast TV is dark, someone forgot to tell Capitol Broadcasting’s Jim Goodmon, NBC Universal, the National Association of Broadcasters and a host of high-tech firms who are pushing the boundaries of over-air technology.

Next Generation TV took another step toward commercial reality on Monday as Raleigh-based Capitol – long a pioneer in embracing new tech from the Internet to high-definition and now 4K ultra high-definition – and numerous partners demonstrated the emerging suite of offerings for a crowd of VIPs. Later, scores of people attending the Startup Social put on by Big Top and WRAL TechWire, also came by for live demonstrations.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance