The weekly Wednesday LPTV Industry Webinar hosted by ATBA's Lee Miller will feature the award winning brothers. Ernie & Greg Schimizzi - Owners WVVH-TV, Hamptons Television (Long Island.) Be sure and sign up at the link below and join us at 3pm Central August 5, 2020.
Greg and Ernie began their journey in television in the 1950’s. Their father would take them to Rockefeller Center to see a production of the “Today Show” with Dave Garroway. It made an impression that lasts to this day. They both earned advanced degrees at NYU.
In 1977 Greg and Ernie formed a television production and distribution company – Video Voice Inc. They produced more than 150 motion pictures establishing a partnership with MacMillan Publishing Company and the Canadian Broadcasting System. In 1994, the FCC offered the last UHF license in Southampton and WVVH- Hamptons Television was born. By 1995, the station began broadcasting from a studio located near the East Hampton Airport and broadcast 24 hours a day.
For 25 years Greg and Ernie have remained true to the stations mission – providing local service to the communities on Long Island. WVVH is famous for its live coverage of the Hamptons Classic Horse Show. The station has covered the Hamptons International Film Festival, the Mercedes Benz Polo Challenge, the East Hampton Sandcastle Contest, American Heart Association’s Heart of the Hamptons Ball and Long Island BOLI Awards for the best news coverage and advertising creativity on Long Island; and Emmy and Press Club of Long Island recognition. It has provided Long Island with a variety of content such as “Outside Television” and “Youtoo America,” that cannot be found on other channels.
The station has received numerous awards for its commitment to public service. It was honored by NYSBA for its tremendous service to Long Island during Superstorm Sandy. It has received numerous “Serving New York Awards” for its public service campaigns supporting non-profit groups such as the Clamshell Foundation, ASPCA Horse Rescue Efforts, Riders with Disabilities, Meals on Wheels, Wounded Warriors Project and many others.
WVVH has embraced technological change. It was one of the first stations to stream programming, the first to demonstrate High Definition Television on Long Island while reaching millions of viewers world-wide. After a long struggle, the stations can be seen on Verizon - FIOS and Altice - Optimum in the New York DMA. Innovation has been a hall mark of Greg and Ernie Schimizzi. They hold a patent for an anti-theft trunk lock device that was used by Chrysler.
Beyond TV they are true scholars, having authored a book entitled “September 11th, 1776, Americas First Attempt at Peace.” The book details a peace conference held on Staten Island during the American Revolution.
Registration Link https://us02web.zoom.us/webinar/register/WN_fYQeO0VVTj-c_3RS6rVo5g
Click here for the full post
ANNOUNCEMENT OF OMB APPROVAL FOR CHANGES TO CARRIAGE ELECTION NOTICE RULES FOR CERTAIN TELEVISION STATIONS
On February 25, 2020, the Commission adopted a Report and Order in MB Docket Nos. 17-317 and 17-105, further modernizing the Commission’s carriage election notice rules.1 On July 7, 2020, the Office of Management and Budget (OMB) approved the Commission’s associated Paperwork Reduction Act submissions, and on July 22, 2020, the Federal Register published OMB’s approval and announced that the rule changes would be effective July 31, 2020.2 As a result of the rule changes, the obligations of certain small broadcasters have been slightly modified.
Specifically, 47 CFR § 76.64(h)(5) was amended to require low power television (LPTV) stations and non-commercial educational (NCE) translator stations that are qualified under 47 CFR § 76.55 and retransmitted by a multichannel video programming distributor (MVPD) to respond as soon as is reasonably possible to carriage election-related messages or calls from MVPDs that are received via the e-mail address or phone number the station provides in the Commission’s Licensing and Management System database.
In addition, the 2020 Report and Order affirms that any qualified LPTV station (including a Class A station) that changes its carriage election must send an election change notice to each affected MVPD’s carriage election-specific e-mail address by the carriage election deadline. Such change notices must include, with respect to each station covered by the notice: the station’s call sign, the station’s community of license, the DMA where the station is located, the specific change being made in election status, and an e-mail address and phone number for carriage-related questions. LPTV notices to cable operators need to identify specific cable systems for which a carriage election applies only if the broadcaster changes its election for some systems of the cable operator but not all. In addition, the broadcaster must carbon copy ElectionNotices@FCC.gov, the Commission’s election notice verification e-mail inbox, when sending its carriage elections to MVPDs.
Finally, the 2020 Report and Order also requires all qualified LPTV stations, other than qualified Class A stations, and all qualified NCE translator stations to send an e-mail notice to all MVPDs that are or will be carrying the station no later than October 1, 2020. Qualified LPTVs and NCE translator stations must do so even if they are not changing their carriage status from the current election cycle. These baseline notifications must be sent to an MVPD’s carriage election-specific e-mail address, must be copied to ElectionNotices@FCC.gov, and must include the station’s call sign, the station’s community of license, the DMA where the station is located and within which it has elected to be carried, and an e-mail address and phone number for carriage-related questions. Qualified Class A stations need not send this baseline notice, but must retain their triennial election statement (including carriage election contact information) in their online public file on an ongoing basis.
For further information regarding this proceeding, contact Lyle Elder, Policy Division, Media Bureau, 202-418-2365, email@example.com, or Kim Matthews, Policy Division, Media Bureau, 202-418-2154, firstname.lastname@example.org.Click here for the full post
The FCC has recently released a number of notices and orders involving the transition of television stations to the ATSC 3.0 standard and implementation of the new standard. The FCC is also seeking comments on several new proposals. Comments are due by August 17, 2020.
I. Public Notice Announcing the Acceptance of Applications to Provide ATSC 3.0 Service
In 2017, the FCC established the basic rules for the ATSC 3.0 format. In 2019, the FCC began accepting applications for TV stations to provide ATSC 3.0 service (which is often referred to as “Next Gen TV”).
The FCC requires a full power or Class A TV station which transmits its signal in the ATSC 3.0 format to continue to simulcast its primary video programming in the current ATSC 1.0 format. But because a station cannot, as a technical matter, broadcast in ATSC 1.0 and 3.0 formats simultaneously from the same facility, a station that broadcasts in ATSC 3.0 (referred to as the “guest” station) is required to identify another station in its market (the “host” station) to broadcast either the guest station’s ATSC 1.0 or 3.0 stream from the host station’s facilities. If the host station broadcasts the 1.0 stream, its signal must cover the full power guest station’s community of license. For a Class A guest station, the host station must meet a coverage standard based on contour overlap and mileage. Applications to commence 3.0 service must describe how the station will meet this simulcast requirement, or request a waiver of the requirement. The simulcast requirement does not apply to LPTV or TV translator stations.
The FCC will consider requests for waiver of the simulcast requirement in certain situations described below. To commence ATSC 3.0 service, change a simulcast host station, or discontinue ATSC 3.0 service, a station must receive authorization from the FCC.
Read more here at Lexology.Click here for the full post
FCC Commissioner Brendan Carr spoke with leaders of NRB on an exclusive Zoom video call Tuesday about the future of religious broadcasting and the opportunities that broadcasters have to innovate and grow – especially in the Low Power Television (LPTV) class of stations.
“NRB has been just such a tremendous asset to the American public for over 70 years,” Carr told call participants, which included members of NRB’s Television Standing Committee, Digital Media Standing Committee, President’s Council, Executive Committee, and Board of Directors.
“You all exemplify what I believe is a major strength of broadcast services, which is the availability of diverse programming that meets the needs of particular communities and is accessible to everyone,” he continued. “And whether you’re a person of faith or someone that is walking the path toward faith, I think the NRB programming that’s available on radio, television, online is really valuable. So, it’s an honor to get to address you today about the future of religious broadcasting.”
Carr noted that airwaves are now undergoing their most significant upgrade since the 1980s thanks to the new and innovative broadcast/transmission standard known as ATSC 3.0.
While ATSC 3.0 is a massive overhaul for antenna-based TV (also known as over-the-air, or OTA, TV), its applications go beyond television – extending to internet and mobile.
“3.0 is really the technology that I think allows broadcasters to put their spectrum to use – in a way that plays an even greater role in what I would define as converged market for connectivity,” Carr said.
He shared some FCC perspective saying, “In recognition of the special circumstances facing Low Power Television stations, which many NRB members are, the FCC made it easier for these stations to transition directly to 3.0, which provides them with an opportunity to help lead the transition.”
NRB CEO Troy Miller, who hosted the call with Carr, noted how this is a “wide open area” and recognized how religious broadcasters and communicators need to look at how fast-changing technology is driving innovation and embrace it to more effectively fulfill their missions.
“NRB’s been around 75 years,” Miller noted. “We bring spiritual, religious content into homes. We also bring a lot of educational content into homes, which I think is one way that broadcasters can use this new methodology to expand their mission.”
Carr recognized that broadcasters in the past have been shackled by regulations but said he believes that the FCC is now giving them freedom to innovate.
Miller agreed, commending Carr and the rest of the Commissioners, whom Miller said “have done a great job of helping move the red tape out of the way of broadcasters.”
Joshua Weiss, CMO of ARK Multicasting and Chair of the NRB Church Media Standing Committee, also expressed his appreciation of the FCC.
“Commissioner Carr, you’ve done a wonderful job,” said Weiss before moderating the Q&A portion of the call. “And I think this Commission is to be commended for the work you are doing and just the efforts that you have put toward identifying those areas that might hinder this [ATSC 3.0 innovation], and looking for ways to enhance and bring it about because I think these services are absolutely something that our communications infrastructure in the country is needing right now.”
Weiss also noted later how encouraging it is to see how the Commission views the benefit of broadcasters and how they can help provide solutions for this connectivity – not just in rural America, but all across America.
“This hybrid broadcast broadband concept – it’s definitely a way for the future,” he said.
When asked by NRB Television Standing Committee Member Roger Lonnquist about the value of the new standard to LPTV operators, Carr responded, “It's a signal to everybody of the true value of this spectrum and what it can be capable of in terms of a full range of services. I think connected cars could be an interesting one participating there. I think IOT smart [agriculture]. Again, when you step back and change the lens through which you look at this, even in the LPTV context, you can still cover fairly wide geographic areas with this powerful low band spectrum.”
When asked how NRB can help the Commissioner accomplish his vision for building out broadcast internet services more broadly, Carr encouraged members of the nation’s preeminent association of Christian communicators to send the FCC more feedback, including whatever obstacles they might be running into.
“We’ve tried to set the stage from a high-level perspective, but it’d be good for me to get more of the on-the-ground feedback from you – some of the technical issues that you're seeing. That can marry-up the messaging that I'm articulating about what I think is the future here; make sure it lines up practically with what you all are seeing on the ground,” he said.
Carr concluded by encouraging NRB members to innovate, making the most of the technology that is available.
“We’ve gone from a year or two ago where we thought of 3.0 as higher quality TV – which is great; it is all those things – but we need to stretch a little bit and think about it in new ways,” Carr said. “I’m confident having that vision out there that NRB and other broadcasters are going to find ways to put that to use.”
By NRB StaffClick here for the full post
Targeted ad delivery, data management, and analytics
The ATSC 3.0 feature promising the most immediate financial potential for broadcasters will be targeted advertising because selling media is already in their wheelhouse.
The shift to targeted advertising will not be just a technical transition. Broadcasters will need to deal with data, new partners, and new sales approaches that will take time to implement. In this presentation, industry leaders involved in the development of ATSC 3.0 ad targeting capabilities will outline the business opportunities and steps needed to achieve them.
Topics will include:
- Building TV station workflow for targeted advertising
- How OTT can be the path to ATSC 3.0
- Creating a 1st party data strategy (data about your viewers)
- Strategies for using 3rd party (“intent to buy”) data
- What broadcaster targeted ad products will look like
- Outlook for TV performance-based advertising and targeted advertising
- The Broadcast hybrid advertising model
Gordon Borrell, CEO, Borrell Associates
Evan Daugherty, Regional Sales Manager, Sinclair Broadcast Group
Rick Ducey, Managing Director, BIA Kelsey
Harold S. Geller, Executive Director, Ad-ID, a partnership between the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As)
Moderator: Josh Gordon, Television Industry Strategist, Josh Gordon GroupClick here for the full post