‘Road To ATSC 3.0’ Makes Stop In Columbus

COLUMBUS, OHIO—When ATSC president Mark Richer launched the organization’s “Road To ATSC 3.0” campaign earlier this year, he observed that the television industry would be “embarking on the road trip of a lifetime.”

One of the stops on that “road” took place in a big way here June 27-28 with the arrival of the “Midwest Next-Gen TV Summit,” an event designed to bring information about the new DTV transmission standard to broadcasters who might not have had an opportunity to participate in the numerous ATSC 3.0 launch events at the NAB Show and elsewhere.

With the assistance of broadcasting associations from six states—Illinois, Indiana, Kentucky, Michigan, Ohio and Wisconsin—the ATSC brought together some of the top names in a program tailored for both station management and engineering contingents, with an agenda split between the nuts and bolts aspects of ATSC 3.0 and new business models that it could fuel.

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