Are You Social? LPTV’s Should Be

Many of us are tired of seeing the latest meme or your best friend from high school posting from another cruise, but social media is important to your station and programming. A recent Nielsen TV Wat...

The Most Overlooked Piece of Marketing in LPTV

The logo: it’s important for the large corporation and the small downtown shop. It’s really important for TV!  The logo is the primary identification for a television station, but many times in the L...