With The New iBeam Platform, Broadcasters Can Unlock New Revenue, Double Channel Count and Streamline Distribution
Create, monetize, distribute, control and monitor ATSC or DVB/ISDB-T content from a single facility. Distribute to multiple transmitters using SRT Princeton NJ, March 1, 2025 In the rapidly evolving broadcast […]
Cross-Promoting Your TV Station with Social Media
Social media isn’t just a promotional tool—it’s a powerful way to drive viewership, increase engagement, and expand your brand. Low Power Television (LPTV) stations, in particular, can leverage social platforms […]
Heartland Video Systems Adds Joe Turbolski as Marketing Manager and Sales
Heartland Video Systems, Inc. (HVS), a premier video systems integration and consulting firm, is proud to announce that Joe Turbolski has been hired as the new Marketing Manager and Sales. […]
Leveraging Social Media to Boost LPTV Viewership
by Lee Miller, ATBA Executive Director In today’s digital age, social media has become an indispensable tool for engaging audiences and driving viewership. For Low Power Television (LPTV) stations, leveraging […]
Discovering the Soul of Your Brand: A Quick Guide to Personalized Brand Identity
A segment from his series on marketing, by Lee Miller, ATBA Executive Director I think we often look at a brand identity in one of two ways. As a mechanical […]
Are You Social? LPTV’s Should Be
Many of us are tired of seeing the latest meme or your best friend from high school posting from another cruise, but social media is important to your station and […]
The Most Overlooked Piece of Marketing in LPTV
The logo: it’s important for the large corporation and the small downtown shop. It’s really important for TV! The logo is the primary identification for a television station, but many […]