Using AI to Analyze Your Audience

By Lee Allen Miller, Executive Director One of the persistent challenges for LPTV stations is understanding who is actually watching. The traditional tools built for full-power, major-market broadcasters often don’t […]

Cross-Promoting Your TV Station with Social Media

Social media isn’t just a promotional tool—it’s a powerful way to drive viewership, increase engagement, and expand your brand. Low Power Television (LPTV) stations, in particular, can leverage social platforms […]

Stepping on the Gas for NextGen Broadcast Deployment

It has been 11 years since the Advanced Television Systems Committee (ATSC) called for proposals to upgrade the current digital terrestrial transmission system (ATSC 1.0) to a significantly improved level […]