What Will ATSC 3.0 Mean For The Broadcast Industry?

Since their introduction in the 1990s, Advanced Television Systems Committee (ATSC) standards have become an integral part of the broadcast industry. However, while ATSC no doubt revolutionized the broadcast industry, over time ATSC 1.0 became outdated and unable to keep up with an increasingly mobile society. As a result, the industry is continuing to look at the implementation of ATSC 3.0.

ATSC 3.0 is the world’s first Internet-Protocol (IP)-based television standard. It promises resolutions up to Ultra HD 4K TV, high dynamic range, refresh rates up to 120Hz and better reception at home, as well as on mobile devices. It’s little wonder that its introduction looks set to shake up the broadcast industry in the United States.

WHAT ARE THE STANDARDS?

The introduction of ATSC standards in the early 1990s metamorphosized broadcasting with ATSC 1.0 unveiling digital television, which would serve as a replacement for analog TV signals. This began the HDTV revolution and without it it’s likely we wouldn’t have viable over-the-air programming today. However, over time this standard has become outdated, not least because almost 30 years ago nobody could have predicted how mobile the world would become, something that is reflected by the fact ATSC 1.0 was built on a standard that is incompatible with mobile.

Therefore, in the first major update to broadcasting standards in 25 years, ATSC 3.0 was approved by the Federal Communications Commission as the next generation of broadcast standard on a voluntary, market-driven basis back in November 2017. Initially, there had been plans for ATSC 2.0, however, the project became outdated during development and ATSC 3.0 was created in its place.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
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To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance