Leading Through the ATSC 3.0 Transition
By Lee Allen Miller, Executive Director The ATSC 3.0 transition is the most significant technical change our industry has seen in a generation, and for many LPTV owners it is […]
AI-Driven Ad Sales: Tools LPTV Operators Can Use Today
By Lee Allen Miller, Executive Director The sales side of an LPTV operation is where AI tools have some of their most immediate practical applications. Unlike newsrooms, where the risks […]
Hiring for LPTV: Finding Talent in a Thin Market
Hiring is the hardest part of running a small-market station, and it is the part most owners are least trained for. You spend years becoming competent at broadcasting, and then […]
Reading Your P&L: What Every Station Owner Should Track Monthly
Walk into a typical LPTV station and ask the owner how the business is doing. You will get an answer based on feel. Things are good. Things are tight. We’re […]
Reading Your P&L: What Every Station Owner Should Track Monthly
By Lee Allen Miller, Executive Director Walk into a typical LPTV station and ask the owner how the business is doing. You will get an answer based on feel. Things […]
The Spectrum We Cannot Afford to Give Away
Why ATBA Opposes the Push to Open LPTV Channels to 5G Broadcast By Lee Allen Miller, Executive Director, Advanced Television Broadcasting Alliance On May 12, 2026, the LPTV Broadcasters Association, […]
The Real Job of a General Manager in 2026
By Lee Allen Miller, Executive Director The job title has not changed much in thirty years. General Manager. You see it on station websites, on business cards, on LinkedIn profiles. […]
Using AI to Write Better Local News Copy
Local news is the heart of what many LPTV stations do. It is also one of the most time-pressured operations at any station. A small newsroom is often producing multiple […]
Managing Through Regulatory Uncertainty
I have been in broadcasting long enough to see the regulatory landscape shift more times than I can count. Spectrum auctions. Repacking. Must-carry battles. The ATSC 3.0 authorization. The ongoing […]
AI for Traffic and Scheduling: What’s Working Now
Traffic and scheduling is one of the least glamorous functions at a TV station and one of the most important. If the traffic log is wrong, the revenue is wrong. […]