ATSC 3.0 on the Way to a World Standard: ATBA Board Member Louis Libin Attends the ITU

Louis Libin, VP of Spectrum Strategy, SBG & Joe Ciaudelli Director of US Spectrum Affairs for Sennheiser

Advanced Television Broadcasting Alliance board member Louis Libin, VP of Spectrum Strategy, Sinclair Broadcast Group, attended the International Telecommunication Union meetings last week in Geneva, Switzerland, working with the U.S. Delegation on gaining worldwide approval of the ATSC 3.0  – Next Gen broadcast transmission standard.

Louis Libin
Louis Libin, VP of Spectrum Strategy, Sinclair Broadcast Group

“We’re cautiously optimistic that approval of ATSC 3.0 as an international standard is on an expedited track with a vote from all ITU member countries scheduled by year-end,” said Libin, Chairman of the special Rapporteur Group on ATSC 3.0. “Once approved, the expectations are that other countries will begin moving forward on adopting ATSC 3.0 as they convert from analog to digital transmissions.”

There are four international standards for digital transmissions.  The U.S. proposal to modify a Recommendation involving the European standard would result in international recognition of the American version – ATSC 3.0.  The U.S. offering was slightly modified at the Geneva meetings to include a new generation of the Chinese standard and space was made for a new version of the Japanese one as well. 

Jerald Fritz, ONE Media Executive Vice President for Strategic and Legal Affairs

“Fortunately, neither of those modifications will delay a vote by ITU member nations,”  according to ONE Media Executive Vice President for Strategic and Legal Affairs, Jerald Fritz.  Fritz and Libin were part of the U.S. delegation led by the FCC’s Larry Olson.

The ITU operates through so-called Study Groups, which develop the technical basis for decisions taken at World Radiocommunication Conferences and develop global standards (Recommendations).  They also develop Reports and Handbooks on radiocommunication matters. More than 5​,000 specialists from countries all over the globe, the telecommunications industry as a whole and worldwide academic organizations participate in the work of the ITU Study Groups. 

Topics include efficient management and use of the spectrum/orbital resources, radio system characteristics and performance, spectrum monitoring and emergency radiocommunications for public protection and disaster relief.

For broadcasting services worldwide, Study Group 6 focuses specifically on vision, sound, multimedia and data services principally intended for delivery to the general public. Study Group 6 is responsible for moving the approval of ATSC 3.0 on for International approval.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance