My Story: Gregory Uhrin

photgregoryoThe 2015 Lake Sunapee Region Chamber of Commerce “Business of the Year” honoree, Gregory Uhrin, Manager and COO of Cross Hill Communications, LLC, operates two low-power TV stations in America’s upper East Coast. WYCX and WYCU covers community events, local personalities and businesses, sports, and local programming for the Dartmouth/Lake Sunapee Region in South and Central Vermont and New Hampshire.

In addition WYCX pulls programming from Outside Television with shows focused on active lifestyle actives and extreme sports. The station also provides a unique feature for the area. According to the website, ycnnow.com, Kearsarge Chronicle viewers “hear from individuals from all across our region with different background life experiences.” River Valley Chronicle “highlights businesses, events, history, and the promotion of non-profit groups,” according to ycnnow.com. Local high school sports are provided through the Game of the Week selections.

WYCU offers Retro TV, classic television in a multitude of genres including westerns, science fiction, drama and police procedurals. The station also offers viewers local programming.

“We are the only broadcast for two counties,” said Uhrin. “This area has not had local news in 15 years.”

Even though the stations are backed by over 35 years of experience, updated equipment that includes High Definition cameras, and the best production technology available, there was trouble just getting on the air. “Comcast carries both [channels] in exactly the same market,” he said. “It took us over a year battling with them to get our must-carry agreement honored.”

If the LPTV Auction Spectrum becomes a reality, areas like Lake Sunapee would be without local programming and access to locally produced television news.

Together, these stations reach over 100,000 homes and resorts with many hours weekly of local programming. The technology and experience are something Uhrin hopes to bring to a newly acquired station in rural New York – a dream that could be in peril from the FCC’s Spectrum Auction.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance