WLFT-TV will launch a low-power TV station, called 30 on 3rd, Nov. 1 from a new broadcast studio on Third Street that will carry downtown specific programing.
Using new technology, General Manger Lucas Fry says they’ll be able to target the station’s transmissions to devices located in the downtown area. The station’s content will also be available to watch on its mobile app, also called 30 on 3rd, as well as online streaming and on demand. Downtown residents can access the station over traditional airwaves on channel 30.3. Programming will not be available through cable or satellite systems.
The station is also working to partner with local organizations and businesses to produce their own content. Fry estimates some 90% of the station’s content will be original.