Facebook Group Brings LPTV Together

Brian Short, COO of Heartland Broadcasting, LLC-TV25, and The Media Gateway, along with the late Elliott Block created a Facebook group for local TV broadcasters to share information and support fellow Low Power TV operators.

“We had a group previously, but Elliott wasn’t happy that we weren’t able to share pictures on this particular site,” said Short. “So, we decided to take the group to a place where we could share pictures and that’s how we ended up on Facebook.”

Block, also known as the “Godfather of Low Power Television”, was the CEO/GM of Block Broadcasting Company before his passing on November 25, 2019.

 “Elliott [Block] embodied helping your neighbor rather than seeing others as competition. This mindset has helped low power build a sense of loyalty within the group,” said Short. “Elliott inspired me to think this way and that’s the main reason we started this group…to bring LPTV people together with shared experiences.”

The arrival of ATSC 3.0 is expected to change the broadcast world with its ability to deliver targeted content with an enhanced picture. Short believes that LPTV will lead the changes for the rest of the broadcast industry.

“The low power landscape will change substantially.  Many diginets will seek to be carried by full power stations on their new bandwidth, which will mean LPTV will have to continue to innovate profitable business models without relying on Pay to Play networks,” says Short.

Short believes that, as ATSC 3.0 brings in a variety of changes, LPTV operators need to band together in order to successfully lead the way during this transition. This Facebook group has created an opportunity for just that. 

Short‌ invites all Local TV station owners and workers to join the Facebook group “Local TV Broadcasters” and attend the “Godfather Dinner” held in honor of Block, at NAB on Wednesday April 22 at 5pm.

Comments are closed.


Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance