Call for Entries – 2017 LPTV Awards

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The ATBA is hosting the 3rd Annual LPTV Awards during NAB 2017. Here is your opportunity to shine the light on your work and the excellence in the LPTV Industry.The winners will be presented at the ATBA Reception at NAB on April 24, 2017.

Entry must have been produced between January 1 ,2016 and December 31, 2016 and aired on an LPTV Station.

 

Low Power Television Station of the Year
The Low Power Television Station of the Year should display innovative and creative programming through its daily schedule; demonstrate sound financial decisions; be a force for the local community in events, issues, and stories; demonstrate a commitment to produce local programming to meet the needs of people within the TV station’s broadcast area; and work in partnership with local community leadership and nonprofits to provide a media platform for voices unable to be heard elsewhere.

Best Television Talk Show
The Best Television Talk Show should deal with important issues of the day; have guests who are engaging, authoritative, and able to communicate effectively; engage the culture in a compelling way; demonstrate strong production values.

Best Television Special Program
The Best Television Special Program will demonstrate the telling of an important story in one episode.  The recipient of this award will demonstrate a unique vision and perspective of a story that attempts to spotlight an issue, service or special person in the community.  The recipient will have demonstrated a compelling use of the television medium from both artistic and technical standpoints.

Best Local Television Commercial
The Best Local Television Commercial shall promote a product, service, event, or organization and shall not exceed 30 seconds in length. The commercial should be creative and innovative, and its call to action should be memorable to its intended audience.  The commercial should effectively engage the audience by using the television medium from artistic, technical, and communicative standpoints.  The commercial must be designed for an intended local audience. The commercial must have been aired at least once on a local LPTV broadcast station between January 01, 2016, and January 1, 2017.

Best Television Public Service Announcement
The Best Television Public Service Announcement award will go to the LPTV station that produces a PSA that is designed to educate and inform the general public about a free public service that is offered by a non-profit or governmental organization.  The award will represent the best in technical quality and creativity, and present a compelling message about a public service.  The length of the PSA shall be no less than 15 seconds and shall be no longer than three minutes.

Best Television Mixed Media Campaign
The Best Television Mixed Media Campaign must consist of four or more executions of a common message.  Including the base television example, the campaign may include expressing the message on multiple platforms such as social media, print, radio, smart phone, tablet, web, billboard, etc. The message portrayed in the mixed media campaign may be commercial, promotional or PSA in nature produced by the station.

Best Creative Television Programming
The Best Creative Television Programming will demonstrate a unique vision and perspective of an important current issue and/or theme. The program shall be episodic in nature.  The recipient will demonstrate the highest standards of quality, creativity, and innovation. The program must engage the culture and will have demonstrated a compelling use of the medium from artistic and technical standpoints. The program must be long-form (at least 20 minutes in length).

Best Promotional Television Campaign
The Best Promotional Television Campaign will demonstrate a unique and compelling promotional concept for a television program or LPTV station. The campaign must utilize television and at least one additional medium (radio, print, social media, etc.) and show creativity, quality, and innovation. The campaign should show effectiveness in engaging its core audience, and ability to attract an audience to the televised event or the station in general.

ENTRY FORM

All entry material must be sent to us by 5pm on Monday, March 27, 2017. After entry form submission, send media by Dropbox.com or WeTransfer.com to lmiller@msgpr.com . Judges will include seasoned independent professionals in the industry. ATBA Board Members and staff will not be included as judges.Judges will work independently and will judge entries on a points basis that will be tabulated together for the winners.  Submission Guidelines can be found here.

Please fill out the following form.

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Please select one category per entry.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance