Submission Guidelines

Here are the guidelines for submission –

New for 2018. Contestants must be ATBA members – individually or as a company. https://www.broadcastingalliance.org/join-us/    No entry fee required.

Low Power Television Station of the Year
Submit a written or video essay, or a combination of such. displaying innovative and creative programming, an explanation of sound financial decisions; An example of local community participation in events, issues, and stories; examples of a commitment to produce local programming to meet the needs of people within the TV station’s broadcast area; example in partnership with local community leadership and nonprofits to provide a media platform for voices unable to be heard elsewhere. There is no minimum or limit to your submission although the more examples and explanations of the above qualification will play into the decision.

Best Television Talk Show
Submit along with a full copy of one sample program a two minute edited example of the show as it deals with important issues of the day showing guests who are engaging, authoritative, and able to communicate effectively the culture in a compelling way while demonstrating the strong production values of the program. Video can include samples from more than one program. A written short essay on the program is not required but is strongly suggested and will be meaningful to the judges.

Best Television Special Program
Submit along with the full program a two minute edited example of the program demonstrating a unique vision and perspective of the story that attempts to spotlight an issue, service or special person in the community through a compelling use of the television medium from both artistic and technical standpoints.

Best Local Television Commercial
Submit a Commercial that promotes a product, service, event, or organization and shall not exceed 30 seconds in length. The commercial is expected to be creative and innovative, and its call to action should be memorable to its intended audience.  The commercial should effectively engage the audience by using the television medium from artistic, technical, and communicative standpoints.  The commercial must be designed for an intended local audience. The commercial must have been aired at least once on a local LPTV broadcast station between January 01, 2015, and January 1, 2016. Please include in written essay that includes air dates, station, market and may include production background and notes on client success of commercial.

Best Television Public Service Announcement
Submit a Public Service Announcement designed to educate and inform the general public about a free public service that is offered by a non-profit or governmental organization represents technical quality and creativity, and presents a compelling message about a public service.  The length of the PSA shall be no less than 15 seconds and shall be no longer than three minutes. The PSA must have been aired at least once on a LPTV broadcast station between January 01, 2015, and January 1, 2016. Please include in written essay that includes air dates, station(s), market(s) and may include production background and notes on organization’s success of PSA.

Best Television Mixed Media Campaign
Submit a minimum of four or more executions of a common message including the base television example and a minimum of three examples expressing the message on multiple platforms such as social media, print, radio, smart phone, tablet, web, billboard, etc. The message portrayed in the mixed media campaign may be commercial, promotional or PSA in nature produced by the station. The campaigned must have been aired/displayed at least once on a local LPTV broadcast station and multiple platforms between January 01, 2015, and January 1, 2016. Please include in written essay that includes air dates, station, market, associated platforms and may include production background and notes on organization success of campaign.

Best Creative Television Programming
Submit along with a full copy of one sample program a two minute edited example of the show demonstrating a unique vision and perspective of an important current issue and/or theme through episodes that demonstrate the highest standards of quality, creativity, and innovation while engaging the culture through a compelling use of the medium from an artistic and technical standpoint. The program must be long-form (at least 20 minutes in length). Edited video can include samples from more than one program. A written short essay on the program is not required but is strongly suggested and will be meaningful to the judges.

Best Promotional Television Campaign
Submit a minimum of two or more examples including the base television example that demonstrates a unique and compelling promotional concept for a television program or LPTV station. Submit at least one additional medium (radio, print, social media, etc.) The examples should demonstrate creativity, quality, and innovation that effectively engages its core audience with an ability to attract an audience to the televised event or the station in general. Please include in written essay that includes air dates, station, market, associated platforms and may include production background and notes on organization success and results of campaign.

All entry material must be sent to us by 5pm on Monday, March 19, 2018. After entry form submission, please send materials to lmiller@msgpr.com using Dropbox.com Google Drive or WeTransfer.com. Judges will include seasoned independent professionals in the industry. ATBA Board Members and staff will not be included as judges.  Judges will work independently and will judge entries on a points basis that will be tabulated together for the winners.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance