ATBA Board Member Rod Payne Sees Educational Opportunities with LPTV and ATSC 3.0

Rod Payne, ATBA Board member and President of Christian Family Network Television, sees an opportunity for broadcasters to offer more educational and entertaining broadcasts with the help of LPTV and ATSC 3.0. With the spectrum repack that has allowed LPTV to easily transition to ATSC 3.0, there will be more ways to deliver content to a wider audience. 

With over forty years in the Broadcasting industry Payne has hope that ATSC 3.0 will effectively expand the horizons of broadcasting into the smaller, more rural communities that tend to be looked over. 

“It is a joy to realize that from the very largest of media companies to the mom and pop shops out there bringing the local farm reports, it is the responsibility of broadcasters to inform, educate to some degree and entertain our audiences through the powerful medium of free, over the air, broadcasting,” said Payne. 

In the past, LPTV has been viewed as the stations that simply fill in the gaps that FPTV can not reach, such as small, rural communities. However, with ATSC 3.0 making its way into the industry and LPTV being at the forefront of this revolutionary transition, it will be much more than the industry’s middle-man.

“I feel the future of the industry, like all things, is in God’s hands.  That being said I have to believe the future looks very bright as more and more people realize there are a variety of ways to bring education and entertainment into their homes,” said Payne. “With the amazing potential of ATSC 3.0 the horizon expands even further. The width and depth of the services this may allow for broadcasters to provide residents in their areas is remarkable.”

Now, with the new television standard, he believes it is LPTV’s turn to step up to the plate and get the recognition and upper hand that it deserves, but it needs the help of others, like ATBA.

“The ATBA has to continue to build alliances, such as their relationship with NAB, with others in the broadcasting realm who do not want to see us go away but realize our value to our communities and the need for programming that is not always driven by big dollars or agendas but is serving the people of the local community at its heart.”

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance