2019 ATBA Board Members

The Advanced Television Broadcasting Alliance announces the election of two new members to its Board of Directors. The newly elected Board members are Heidi Steffen, Senior Vice President of Sales & Marketing for TitanTV, Inc, and Eric Wotila, NewsNet and WMNN-LD.

ATBA Executive Director, Lee Miller, announced, “We are pleased to welcome our two newest members to our Board of Directors. They each have a unique background, with diverse experiences that make them an asset to the organization as we focus on integrating new technologies for low power television.”

Heidi Steffen Heidi is responsible for leading the marketing and sales departments at TitanTV, which allows for clear communication and the creation of consistent messaging between the two. Heidi has a degree from Cornell College in International Business, with an emphasis on marketing, and Russian. She enjoys spending time outside of work with her family and volunteering. Heidi is a dedicated volunteer for The Linn County Fair as the Marketing Manager, and on the Cedar Rapids SalesForce User Group for Non-profits.

Eric Wotila is president of NewsNet, a 24-hour news network that aims to break away from the opinion-based programming. He is also News Director for MI News 26. He has been involved in television news for over ten years. He got his start in television by working at Cadillac, Michigan’s public access cable station beginning in 2002. After working at the public access station for a few years, Eric launched “Local Edition,” a 5-minute local news cut-in that aired hourly on HLN throughout Northern Michigan. Eric has also worked as a freelance photojournalist for numerous TV stations in northern Michigan before launching MI News 26.

“The Alliance is a 501(c)(6) nonprofit organization run by a Board of Directors,” said Miller. “Our board consists of multiple LPTV station operators with a combined ownership number of over 1,000 ON THE AIR LPTV and translator stations. Hundreds of sub channels, hundreds of construction permits, and representation from over 50 networks. Also, two full power groups with dozens of LPTV stations and translators, and board members are the driving force behind ATSC 3.0. That is all just within our board of directors.”

Following is the 2019 Advanced Television Broadcasting Alliance Board of Directors:

· Gary Cocola, Cocola Broadcasting

· Perry Atkinson, President, the Dove Media Inc

· Mark Aitken – Vice President, Advanced Technology, Sinclair Broadcast Group, Inc.

· Michael Couzens, Attorney at Law & NTA Board Member

· Rob Folliard – Vice President and Deputy General Counsel Gray Television and Chairman of our Board

· Louis Libin, Managing Director for HC2Broadcasting

· Rod Payne – President, CFNT, Wichita Falls, TX

· Perry Priestley – CEO, Anywave Communication Technologies

· Orlando Rosales, CEO at Media Vista Group

· Doug Thompson – Hitachi Kokusai Electric Comark LLC

· Randy Weiss, Ph.D. – ARK Mediacom

· Jim West – President, The Walk TV

· Heidi Steffen – Senior Vice President of Sales & Marketing for TitanTV, Inc.

· Eric Wotila, NewsNet and WMNN-LD

About The Advanced Television Broadcasting Alliance

The Advanced Television Broadcasting Alliance is the trade organization representing the Low Power Television industry. Membership represents over 2,000+ low power television broadcast stations and translators, full power television broadcasters and allied industry organizations and companies. The goal of the Alliance continues to be the preservation and promotion of the efficient and effective use of all television broadcast spectrum. Visit www.BroadcastingAlliance.org for more information and to join.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance