The next step toward the brave new world of satellite and 5G wireless working together

There is broad bipartisan agreement that 5G, the fifth-generation cellular network technology standard, is crucial for America’s economic competitiveness. A wide range of technologies will harness 5G’s vast capabilities, including wireline, cable, fiber, satellite, and mobile wireless. In practical terms, 5G will act as an overlay technology to help other networks extend their reach. In the same way that Wi-Fi turns a home wireline connection into a wireless network, 5G will help landline providers reach homes.

Satellite technologies also have a role to play in the official 5G standard. Among their many uses, satellite technologies will offer 5G service in places that terrestrial networks can’t reach (or have difficulty reaching), such as aircraft, maritime vessels, and high-speed trains; shipping, trucking, and container tracking; unmanned systems (aerial vehicles, marine vehicles, or self-driving cars); and various machine-to-machine and Internet of Things applications. The only sad part of this story is that we had to wait an extra decade to realize it. Despite the agreement 10 years ago about the need for America to invest in next generation infrastructure, progress has been slow. Under the leadership of the Federal Communications Commission (FCC) and Chairman Ajit Pai, that has changed — and fast.

Consider the case of Ligado Networks, which invested billions to launch a wireless network but got caught up in a regulatory rigmarole, delaying the deployment of valuable innovation and costing the economy billions of dollars in lost revenue. Had they received regulatory approval previously, their network would have been a fourth national carrier at the time AT&T attempted (unsuccessfully) to acquire T-Mobile, likely changing regulators’ market analysis.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance