WASHINGTON, D.C.—While much attention is focused on ATSC 3.0’s advanced emergency alerting capabilities like geo-targeting warnings and TV wakeup, retired Lt. Gen. Reynold Hoover May 25 during the first day of the virtual 2021 AWARN Summit illustrated precisely why the technology’s ability to disseminate information post-event may ultimately prove to be its most valuable quality in an emergency.
Election Night Proves It: Hyperlocal Is LPTV’s Franchise
November 3, 2026
On election night, nobody with a national budget covers the county commission race. An LPTV station twelve miles away can, and that capability is the most durable franchise in American television.
