WASHINGTON, D.C.—While much attention is focused on ATSC 3.0’s advanced emergency alerting capabilities like geo-targeting warnings and TV wakeup, retired Lt. Gen. Reynold Hoover May 25 during the first day of the virtual 2021 AWARN Summit illustrated precisely why the technology’s ability to disseminate information post-event may ultimately prove to be its most valuable quality in an emergency.
Reading Your P&L: What Every Station Owner Should Track Monthly
June 11, 2026
Walk into a typical LPTV station and ask the owner how the business is doing. You will get an answer based on feel. Things are
