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Retired Lt. Gen. Underscores Life-Saving Potential Of ATSC 3.0

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Department of Defense photo

WASHINGTON, D.C.—While much attention is focused on ATSC 3.0’s advanced emergency alerting capabilities like geo-targeting warnings and TV wakeup, retired Lt. Gen. Reynold Hoover May 25 during the first day of the virtual 2021 AWARN Summit illustrated precisely why the technology’s ability to disseminate information post-event may ultimately prove to be its most valuable quality in an emergency.

[READ MORE at TV Technology]