Next-Gen TV Using Olympic Stage as Showcase

Photo from tvtechnology.com

RALEIGH, N.C.—There isn’t a bigger showcase than the Olympics to give viewers a taste of the much anticipated next generation television standard, ATSC 3.0.

ETRI (The Electronics and Telecommunications Research Institute), a South Korean government-funded research institution, is showcasing Next-Gen TV by providing ATSC 3.0 receivers onboard a shuttle bus that carries international media throughout the coastal Olympic region. The ATSC 3.0 signal can be received with no cable and allows for the transmission of 4K video, provides immersive sound and object audio and can add interactive features to involve viewers in the broadcast. The bus’ ATSC 3.0 capabilities are allowing writers and reporters to keep up with the games as they travel from location to location.

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From tvtechnology.com

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