The National Association for Broadcasters has offered a free 2016 election toolkit for broadcasters to support radio and television station efforts this election cycle.
“Broadcasters play a critical role in boosting voter registration, education, and turnout,” said the NAB in a statement Monday, Oct. 17.
The toolkit includes ideas for broadcasters to engage audiences through programming concepts, PSA scripts, and social media strategies. With advice for driving voter registration, informing voters, airing great debates, getting out the vote, getting social, PSAs, and more resources, the toolkit assists in broadcasters’ commitment to driving civic participation.
“By integrating election issues and candidate profiles into your programming and digital content,” said the NAB, “your station gives listeners and viewers the knowledge they need to cast an informed vote.”
The United States has seen an increase in the number of eligible voters by 10 million in the past four years, according to the Pew Research Center. This has increased the diversity of the voting pool. With the increase of the use of technology in the past decade comes the increase in the importance of broadcasters’ commitment to driving civic participation.
To find the election toolkit, click here.