NEW YORK—While the IT world has embraced software as a service and relied heavily on the cloud for offsite storage, the broadcast world has remained more apprehensive about moving away from on premise hardware and onto cloud-based systems. However, the last several years have seen greater endorsement from the industry vendors in what SaaS can bring to broadcasters, who are now beginning to embrace the model.
“When we launched Media Shuttle, our first SaaS solution, more than five years ago, many in the industry weren’t ready for SaaS,” said Jon Finegold, chief marketing officer for U.K.-based Signiant. “In fact, it was common to hear from top media and entertainment execs that ‘we will never use SaaS.’ Fast forward to 2018, and Media Shuttle has surpassed the 300,000 user mark and is now the de facto standard in the industry for sending and sharing large files. From our lens, the state of SaaS in the industry is very strong.”