Here’s To The ATSC 3.0 Bootstrap

There are lots of attractive aspects to the ATSC 3.0 standard, which opens up many new, previously unavailable opportunities to television broadcasters.

Click here to view full story.

more insights

AI for Station Social Media and Web Presence

July 22, 2026

By Lee Allen Miller, Executive Director Your station’s website, social media feeds, and email communications are the digital front door of your broadcast operation. For

Using AI to Analyze Your Audience

July 16, 2026

By Lee Allen Miller, Executive Director One of the persistent challenges for LPTV stations is understanding who is actually watching. The traditional tools built for

The Community-First Station: Leadership Lessons from Hyperlocal Operators

July 14, 2026

By Lee Allen Miller, Executive Director Of all the conversations I have had with LPTV operators over the years, the ones that stay with me