The next version of broadcast TV, called NextGen TV or ATSC 3.0, continues to roll out across the US, and will reach an estimated 75% of households by mid-2022. Upgrades over current antenna TV potentially include 4K resolution, enhanced sound quality and the web-like ability to interact with broadcasters via your television set. Unlike cable or streaming services, you can watch these broadcast channels for free, over the air with a standard antenna. You can find a list of available ATSC 3.0 areas here, and the number is growing by roughly two markets every month.
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Leading Through the ATSC 3.0 Transition
June 24, 2026
By Lee Allen Miller, Executive Director The ATSC 3.0 transition is the most significant technical change our industry has seen in a generation, and for
