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Convergent TV Is a Strong Contender as Digital Faces Headwinds

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Convergent TV Is a Strong Contender as Digital Faces Headwinds

The cookie’s demise is a good thing for TV

With traditional digital, marketers are accustomed to homing in on precise audiences. But that hasn’t always been the case with TV, which for a long time offered few insights beyond age and gender when it came to demographics.

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