Discovering the Soul of Your Brand: A Quick Guide to Personalized Brand Identity
A segment from his series on marketing, by Lee Miller, ATBA Executive Director I think we often look at a brand identity in one of two ways. As a mechanical […]
Don’t Make a “Super” Mistake When It Comes to the Big Game
The term “Super Bowl” remains one of the most iconic and well-known marks in sports. And, given that the Super Bowl is the most watched event of the year, advertisers […]
Creating Compelling Business Videos That Leave a Lasting Impact
A segment from his series on production, by Lee Miller, ATBA Executive Director Video content has become a viral and powerful medium for businesses looking to engage their audiences in […]
Biennial Ownership Reports Due
HAVE YOU FILED YET? The FCC window is open for a few more days during which licensees of commercial and non-commercial full-power television, Class A television, LPTV, AM radio, and FM […]
New Statmux Solution Improves Video Quality and Bandwidth Efficiency for NEXTGEN TV
SAN JOSE, Calif., July 11, 2023 /PRNewswire/ — Harmonic (NASDAQ: HLIT) and DigiCAP (KOSDAQ: 197140) today announced they are offering a new solution for broadcasters that combines statistical multiplexing technology on Harmonic’s XOS […]
Registration Open Today: NAB Show New York
Reconnect. Reevaluate. Rediscover. Content economy professionals get more creative with tech. Washington, D.C.— Registration is now open for NAB Show New York, scheduled to take place October 24-26, 2023, with […]
What are You Doing to Protect Your Station?
On the heels of recent ransomware attacks, as an industry, we need to take a look at our systems and networks. Keeping ransomware off your system isn’t difficult. Much like […]
Philip Falcone’s New Venture Enters ‘America’s Finest City’
Former HC2 Holdings leader Philip Falcone has emerged as the head of a new entity seeking to build a collection of low-power TV stations as part of a spectrum play. Click here […]
Mako Spins Two More ‘Unique’ LPTV Permits
In early July, it became known that a special group of low-power television station permits were available, placed on the market by a licensee that didn’t wish to build them […]
Convergent TV Is a Strong Contender as Digital Faces Headwinds
The cookie’s demise is a good thing for TV With traditional digital, marketers are accustomed to homing in on precise audiences. But that hasn’t always been the case with TV, […]