How NextGen TV Could Bridge Digital Divides
Cable TV operators, satellite service providers, and the behemoth telcos are happy to sell everyone their TV program service—to the tune of $217 per month on average, according to research […]
More Thoughts on What ATSC 3.0 Can Teach Radio
Over-the-air TV, like broadcast radio, is the cheapest and fastest way to communicate to large audiences. These are one-way communication systems where the whole audience gets the same thing simultaneously. It […]
CONSUMER RESEARCH HIGHLIGHTS SPORTS OPPORTUNITIES FOR ATSC 3.0
Horowitz Research recently completed a project that looked at, among other things, the opportunities for using next-generation broadcast television to support sports betting. In this 18-minute video, ATSC President Noland […]
What Is ‘Broadcast Internet?’
At the 2019 NAB Show, FCC Commissioner Brendan Carr was enthusiastic about the potential for ATSC 3.0 (aka NextGen TV)—particularly the IP element—urging broadcasters to take advantage of its potential applications. “It’s […]
Wednesday Webinar – August 18th
Join us for the fourth in a series of six webinar on the topic of ATSC 3.0 Monetization August, 18th at 2:00 PM in Eastern Time (US and Canada). We will […]
There’s Still Work to Be Done
When it comes to the repack, there’s a difference between “meeting the deadline” and “being nished,” (p.s.: this also applies to journalism as well). For the FCC’s purpose, however, broadcasters […]
ATSC 3.0: Everything you need to know about broadcast TV’s next big thing
This is the year that ATSC 3.0 will reshape the TV landscape in the U.S. It’s a massive overhaul for antenna-based TV (also known as over-the-air, or OTA, TV), but […]
Greg & Ernie with Hampton TV to be Guest this Wednesday
The weekly Wednesday LPTV Industry Webinar hosted by ATBA’s Lee Miller will feature the award winning brothers. Ernie & Greg Schimizzi – Owners WVVH-TV, Hamptons Television (Long Island.) Be sure […]
FCC Takes Action and Requests Comments on Next Gen TV (ATSC 3.0) Matters
The FCC has recently released a number of notices and orders involving the transition of television stations to the ATSC 3.0 standard and implementation of the new standard. The FCC […]
AT$C 3.0 Webinar 3 NextGen Advertising August 4
Targeted ad delivery, data management, and analytics The ATSC 3.0 feature promising the most immediate financial potential for broadcasters will be targeted advertising because selling media is already in their […]