While the new ATSC 3.0, or NextGen TV, broadcast standard gives broadcasters a wide range of capabilities including 4K UHD support and the ability to deliver enhanced, interactive content, using their spectrum to deliver data to devices other than living room TVs is likely to be the first source of tangible 3.0 revenues, broadcasters said in a TVNewsCheck virtual event sponsored by LTN Global last week.
Leading Through the ATSC 3.0 Transition
June 24, 2026
By Lee Allen Miller, Executive Director The ATSC 3.0 transition is the most significant technical change our industry has seen in a generation, and for
