Cars will soon regularly receive ATSC 3.0 signals from Phoenix broadcasters taking part in the latest facet of an ongoing trial of Next-Gen TV.

Pearl TV, which is leading the Phoenix Model Market project of 12 stations, and Avis Budget Group announced Oct. 15 they will begin testing various use cases for TV-delivered signals to passenger cars early next year.

“We are excited about it. There are great use cases for automotive, and they are an interesting company,” says Anne Schelle, Pearl TV managing director. “They are one of the largest fleet owners of cars and certainly positioning themselves for the future of connected cars and the shared car environment.”

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