ATSC 3.0, a.k.a Next Gen TV, is expected to bring a lot to the over-the-air table and that does mean consumers will have to upgrade their equipment, including their TV, to be able to take advantage of all of the benefits. However, that’s not to say consumers need to, or even should, rush out to upgrade their equipment right now. Here’s why it might be better to hold off on a new TV or tuner purchase, for now.
Leading Through the ATSC 3.0 Transition
June 24, 2026
By Lee Allen Miller, Executive Director The ATSC 3.0 transition is the most significant technical change our industry has seen in a generation, and for
