ATBA Looks Forward As ATSC 3.0 Deployment Begins

Advanced Television Broadcasting Alliance (ATBA) is rallying current and new members to see the possibilities that lay ahead with ATSC 3.0 that was approved last week by the Federal Communication Commission. The dust from the recent Incentive Auction is beginning to settle and the future of Low Power Television (LPTV) Stations and Translators is looking optimistic.

“The ATSC 3.0 deployment will begin soon, and now is the time for broadcasters to start developing plans,” said Robert Folliard, ATBA Chairman. “Low Power and Translator stations are positioned to take advantage of and benefit greatly from the new standard.”

ATSC 3.0 will allow LPTV stations to provide 4K ultra high definition, high dynamic range, high frame rate, wide color gamut, 3-D television, and mobile television. The standard also allows for the enhanced distribution of emergency information, putting local stations even closer to their communities’ wellbeing.

Another feature is the ability to deliver additional services alongside video, such as preferred language programming and in-language ads, presenting the opportunity to boost viewer loyalty while creating new streams for ad revenue.

“With these new opportunities on the horizon, the future of LPTV, Class A, and translators is, indeed, bright. Therefore, the need for ATBA and its assistance to and advocacy on behalf of station owners has increased,” Folliard said.

“Consumers are watching television content via a variety of platforms and devices, and flexibility in service options is a keystone of the next-generation ATSC 3.0 DTV broadcast system, including the opportunity for terrestrial broadcasters to send hybrid content services to fixed and mobile receivers seamlessly—combining both over-the-air transmission and broadband delivery. The bottom line, viewers will have many more options for viewing local station programming,” Lee Miller, ATBA Communications Director, said.

The new standards also provide for more efficient use of spectrum, which is another benefit for local stations with the ability to create more specialized channels offering educational, religious, cultural and public-service programming.

“The newly approved ATSC 3.0 standards will transform local broadcast TV and make LPTV broadcasters key players in this new technology,” Miller said. “It will allow them to offer richer content, gather more granular data, and because of its conditional-access features, adopt new business models. We want our members to be prepared to lead this transition as informed and engaged early adopters.”

The Advanced Television Broadcasting Alliance is an industry organization comprised of over 2,000+ low power television broadcasters, translators, full power television broadcasters and allied industry organizations and companies. The ATBA Board of Directors, with a combined 500 years of industry experience, will continue to offer expertise to the LPTV and Translator industry and interface with the true decision makers in Washington to provide information and updates to our members. The goal of the Alliance is to preserve and promote the efficient and effective use of all television broadcast spectrum.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance