Weekly Newsletter, 8/15/16

GraphCable Subscriptions Fall by 705,000 Over the Past Year, 12 times faster

The following is a story done by Media Life Magazine, a magazine for media planners, buyers, and the advertisers they serve. 

Cord-cutting is becoming more common, that much is clear.

It started as a trickle. Right now it’s a steady stream. The question is whether it will become a deluge, and if so, how long until that happens.

No one knows for sure, and so every quarter they look for new clues.

The latest quarterly pay TV subscriber numbers show people shed subscriptions 12 times faster over the past year than they had the prior year.

That’s according to an analysis by BTIG Research. It reports that 705,000 people dropped their subscriptions to the top eight providers, including Comcast, DirecTV and Charter, in the 12 months ended in June.

That’s compared to 59,000 during the 12-month period that ended in June 2015.

The annual rate of subscription decline has hit 2 percent.

BTIG analyst Rich Greenfield blames the declines on several factors: inflexible packages, surcharges that drive subscribers nuts, and high overall pricing for cable compared to the low monthly prices of streaming video on demand.

“Increased cord-cutting and cord-shaving ties directly to our view that antenna households utilizing streaming devices are increasing rapidly, albeit off a low base,” he writes.

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FCC Votes To Retain Restrictions On Cross-ownership censorship-610101_640

The FCC voted to keep the rules restricting the cross-ownership of newspapers, radio stations, and TV stations in the same market on Wednesday, Aug. 10, according to an article posted on Reuters.

This is an old and very contested rule, especially by struggling newspapers. In the digital age, convergence in media is important to survival.

The Newspaper Association of America had comments about the ruling. They called it a “40-year-old rule that is more obsolete than the eight-track tape or the mainframe computer.”

FCC Chairman Tom Wheeler proposed keeping the restrictions as well as other individual market limits with “slight modifications” in June. He wished to relax the regulations by allowing failed or failing newspapers or stations to be owned by others in the same market.

“The result [of keeping the current regulations] will be less resources for the local news on which our democracy depends,” the Newspaper Association of America also said.

The proposed regulations by Wheeler also keep regulations barring mergers among the top four national television broadcast networks.

Weekday circulation feel 7 percent in 2015, according to a report done by the Pew Research Center in June, which is the greatest decline since 2010. Sunday circulation and advertising revenue also fell. Media Life Magazine reported that subscribers to pay TV fell 12 times faster this year than the previous year.

Every four years, the FCC has been ordered by a Congressional commission in 1996 to review the regulations on cross-ownership rules. However, the review last completed before Aug. 10, was back in 2006.

What are restrictions like the cross-ownership rule doing to the media and communications field? Are the regulations and the FCC in the right? Or does the FCC need to back off?

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance