Dear Amazon, Roku, Google, Tivo, et al,

Some of you picked up on the idea that two methods of TV transmission (broadcast and broadband) are better than one—especially if they are designed so that viewers don’t have to toggle among inputs and juggle multiple remotes.

And some of you developed and built hybrid devices that take advantage of the spectral efficiencies that the hybrid system affords. But now we have a new hybrid TV system blending them together: NextGen TV, also known as the ATSC 3.0 standard.

Read more at DTC Reports.