ATBA’s Executive Director Speaks on Opening Day of National Translator Association Convention

IMG_4506PARK CITY, UTAH – May 16, 2014/ On the heels of Thursday’s FCC Incentive Auction Report and Order announcement, the National Translator Association convened its yearly convention with discussions on the future of Translator and LPTV stations. ATBA Executive Director Louis Libin addressed the audience on thoughts for the future of Translators and LPTV Stations in the first morning session.

 

“Yesterday’s FCC meeting did not tell us a lot and no one outside the FCC has seen the Report and Order” said Libin. “As an industry and owners and operators, we do not need to panic. This is just the beginning, it is not the end – the end is nowhere in sight. Our industry is an extremely diverse industry, which is one of our strengths but becomes a challenge to bring everyone together. This is all about the story. People do not understand translators and when people are educated, it makes a true difference in understanding our issues.”

 

Also on the panel was Peter Tannenwald, attorney with Fletcher, Heald & Hildreth.

 

“One thing is the Commission is slowly coming around to recognize the value of television broadcasting,” said Tannenwald. “I don’t really think they appreciate the full importance of free over the air broadcasting. Even so, many translators are still funded by community organizations and county governments and you can’t magically wave your hand and say go get a bunch of money and go do it. I fear that a lot of translators will go off the air because they will be unable to fund the post auction transition.”

 

The Advanced Television Broadcasting Alliance is an industry organization comprised of low power television broadcasters, translators, full power television broadcasters and allied industry organizations and companies.  The goal of the Alliance is to preserve and promote the efficient and effective use of all television broadcast spectrum. Visit www.BroadcastingAlliance.org for more information and to join.

 

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance