SAN FRANCISCO–(BUSINESS WIRE)–The leading television stations serving the San Francisco Bay Area have begun broadcasting with NextGen TV, a revolutionary new digital broadcast technology. The launch includes KGO-TV (ABC), KPIX-TV (CBS), KNTV (NBC), KTVU (Fox), KDTV-DT (Univision), and KRON-TV (MyNet). The Bay Area joins a growing list of more than 60 markets where NextGen TV is already available, including America’s leading technology hubs of Atlanta, Austin, Boston, Dallas, Denver, Miami, Portland, Raleigh-Durham, Seattle, and Washington DC.
“Once again, broadcasters have launched ATSC 3.0 while preserving every free over-the-air service and without any disruption to cable and satellite viewers”
Based on ATSC 3.0, the world’s most advanced television broadcasting technology, NextGen TV can support a wide range of features that are currently in development. In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerts, NextGen TV features stunning video with brilliant color, sharper images, and deeper contrast to create a more life-like experience.
NextGen TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground. Movie theater-quality sound lets viewers hear every voice clearly and keeps volume consistent across channels. NextGen TV also can be enhanced with Internet content to enable viewers to get the most out of live sports, live news, and live events in real-time, without looking away from TV screens.
“Once again, broadcasters have launched ATSC 3.0 while preserving every free over-the-air service and without any disruption to cable and satellite viewers,” said John Hane, President of BitPath. “Stations have far exceeded the FCC’s requirements to protect viewers who rely on older digital TVs, while bringing improved television service to those with new ATSC 3.0 sets. In addition, the advanced digital broadcasting services we’ll be launching on ATSC 3.0 will help keep local broadcasting strong, while providing new, high value services to people, businesses, and public agencies – all without any compromises to television service. And we’ve committed to make our groundbreaking NavPath precise navigation service available for free to all Bay Area first responders. This is a win-win-win for viewers, stations, and the entire Bay Area.”
NextGen TV is the most significant broadcast technology upgrade to date. Features available will vary by device and station as broadcasters roll out service across the country. NextGen TV can continue to evolve as new technologies are introduced because it is built on the same basic technologies that power the Internet and mobile broadband.
ATSC 3.0 gives broadcasters the power to serve their markets with a range of high value data services in addition to improved television broadcasting.
Launch of NextGen TV follows a decade of development and months of planning and preparation by the local stations. KRON-TV, which is owned by Nexstar, has converted to ATSC 3.0 transmissions. KRON-TV will broadcast its own programming, as well as the programming of the other participating stations, in NextGen TV format. All programming of all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets. BitPath, which is developing new data broadcasting services, led the planning process and coordinated efforts across the six television stations.
From Honolulu to Houston and from the Great Lakes to the Gulf of Mexico, NextGen TV service is already available in dozens of markets across the country. Bay Area viewers can learn more about NextGen TV by visiting www.WatchNextGenTV.com, which offers a guide listing cities where NextGen TV is already live, as well as links to available NextGen TV set models.
Antenna viewers without NextGen TV sets can simply rescan their TV sets to ensure uninterrupted service. Rescan instructions are available at fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.