ATSC3.0 / NextGen TV has been around for a few years now and more than 3/4 of the US population has access to at least one over-the-air (OTA) NextGen TV signal (link). However, to date, there are few receivers (devices or TVs) and very little consumer interest in the new standard. With the NAB and FCC teaming up to drive adoption (news link here), we should ask ourselves why has NextGen TV had such a slow start and what moves could help accelerate the process.


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