Leveraging Social Media to Boost LPTV Viewership
by Lee Miller, ATBA Executive Director In today’s digital age, social media has become an indispensable tool for engaging audiences and driving viewership. For Low Power Television (LPTV) stations, leveraging […]
FCC Announces Channel Change Opportunity for LPTV Stations Starting August 20, 2024
The Federal Communications Commission (FCC) Media Bureau has announced a significant opportunity for Class A television, Low Power Television (LPTV), and TV translator stations. Beginning on August 20, 2024, these […]
Stepping on the Gas for NextGen Broadcast Deployment
It has been 11 years since the Advanced Television Systems Committee (ATSC) called for proposals to upgrade the current digital terrestrial transmission system (ATSC 1.0) to a significantly improved level […]
Gray Television Rolling Out Advanced Features With NextGenTV
LOUISVILLE, Ky., April 29, 2024 (GLOBE NEWSWIRE) With Derby Week kicking off in Louisville, Kentucky, Gray Television, Inc. (NYSE: GTN) (“Gray”) is proud to announce several key initiatives to advance […]
WMTW, WGME-TV, WPFO, and WMEA-TV/WCBB Launch NextGen TV in Portland, Maine
Local Broadcasters Bring High-Tech Television to Local Viewers PORTLAND, Maine–(BUSINESS WIRE)–Five leading television stations serving the Portland Maine television market have begun broadcasting with NextGen TV, a revolutionary new digital […]
Are You Ready for NAB? Embracing the Future Together at Low Power TV Day
Advanced Television Broadcasting Alliance LPTV Day at NAB 2024 – Schedule Highlights – Westgate Las Vegas Saturday – April 13, 2024 7:00 pm: ATBA Board of Directors Meeting Monday – April […]
Hitachi Kokusai Electric Comark Announces Cost Effective LEX-2000 ATSC 3.0 Upgrade Solution
SOUTHWICK, MA, April 3, 2024 – Hitachi Kokusai Electric Comark LLC (hereinafter “COMARK”), a manufacturer and supplier of DTV transmitters, encoding systems, and associated field services for over 50 years, […]
Chicago Television Stations Launch NEXTGEN TV Service in Nation’s Third-Largest TV Broadcast Market
Five Local Stations Bring Enhanced Video, Audio and Upgradeable Technology to their Free, Over-the-Air Services CHICAGO–(BUSINESS WIRE)–Viewers in America’s third-largest television market can now experience the future of broadcast television […]
ATBA LPTV Meet Up at CES
Join Us for an ATBA Low Power Meet-Up at the Nexus Connect Booth within ATSC Booth in the Central Hall 19744 Wednesday at 4 PM Other CES invitations Saankhya Labs, […]
Discovering the Soul of Your Brand: A Quick Guide to Personalized Brand Identity
A segment from his series on marketing, by Lee Miller, ATBA Executive Director I think we often look at a brand identity in one of two ways. As a mechanical […]