Discovering the Soul of Your Brand: A Quick Guide to Personalized Brand Identity
A segment from his series on marketing, by Lee Miller, ATBA Executive Director I think we often look at a brand identity in one of two ways. As a mechanical […]
The Final Stretch: Setting Impactful Goals to Close Out the Year
The year is quickly ending, marking an ideal time for business leaders to pause and reflect. As an entrepreneur, you have been grinding day in and day out, building your […]
KVIA-TV, KDBC-TV, KTSM-TV, KFOX-TV, and KTDO Launch NextGen TV in El Paso, Texas
Local Broadcasters Bring High-Tech Television to Local Viewers EL PASO, Texas–(BUSINESS WIRE)–The leading television stations serving the El Paso television market have begun broadcasting with NextGen TV, a revolutionary new […]
Creating Compelling Business Videos That Leave a Lasting Impact
A segment from his series on production, by Lee Miller, ATBA Executive Director Video content has become a viral and powerful medium for businesses looking to engage their audiences in […]
The Echoes of Ancient Accountability: A Tale of Leadership from Biblical Times
In the land where history and heaven intersect, where prophets walked, and kings ruled under the watchful eyes of the Divine, there unfolds a tale of leadership—a saga steeped in […]
Pearl TV: NextGen TV Devices to Top 10M by Year’s End
NEW YORK—The broadcast company consortium Pearl TV and its network partners are highlighting a number of new milestones in the rollout of NextGen TV, including a projection that more than […]
NEXTGEN TV Expected to Surpass 10 Million Installed Devices in US Consumer Homes During 2023 Holiday Season With Launch of New York City Market
As ATSC 3.0 Standard Rolls Out Across the Country, 10,000 NEXTGEN TV Sets Are Now Sold Daily; More Upgrade Accessory Receivers Arrive at Retail NEW YORK, Oct. 18, 2023 /PRNewswire/ — Pearl TV, […]
Cultivating an Entrepreneurial Mindset: The Journey of the Acorn
As an East Texas tree farmer, I’m intimately familiar with the cultivation process – from planting tiny seeds to nurturing mighty oaks and pines. This hands-on experience has taught me […]
KUAT Deploys a 55kW PARALLAX UHF DTV Transmitter from Hitachi Kokusai Electric Comark
SOUTHWICK, MA, September 27, 2023 – Hitachi Kokusai Electric Comark LLC (hereinafter “COMARK”), a manufacturer and supplier of DTV transmitters, encoding systems, and associated field services for over 50 years, […]
Upcoming FCC Deadlines for LPTV Licensees
As the calendar turns to September, it means barbecues, the end of summer, and back-to-school. For broadcasters, it also means a number of approaching FCC deadlines – many of which […]