In a significant move to bolster local journalism, FCC Chairwoman Jessica Rosenworcel has unveiled a new proposal aimed at supporting broadcasters dedicated to local content. This initiative, part of the Commission’s ongoing effort to enhance local journalism, seeks to incentivize broadcasters to invest more in community-centric programming by offering them a priority in the processing and review of their license applications.
Under this proposal, radio and television stations that demonstrate a commitment to locally originated programming could see expedited reviews for license renewals or assignments. Chairwoman Rosenworcel emphasized the unique value of local voices and faces in media, noting their role in building trust and serving community interests.
“There’s something special about when you hear a local voice on the airwaves or see a familiar face on your television set in the evening. Over time we’ve come to trust those voices and they provide an important service to these communities,” said Chairwoman Rosenworcel. “We want to recognize that dedication when it comes time for license renewals and transactions and this proposal does just that.”
The proposal, presented as a Notice of Proposed Rulemaking, reflects the FCC’s dedication to maintaining strong local broadcasting services, recognizing their vital role in informing and engaging communities across the nation.