ATBA Calls For Full Disclosure on Spectrum Auction

ATBA NewsRelease Slider_Spectrum Auction

It’s Time To Disclose The Impact

Austin TX – August 5, 2015 – – The Advanced Television Broadcasting Alliance (ATBA) is calling for full disclosure of the impact of the upcoming spectrum auction to Low Power Television (LPTV) and Translator industries. In today’s Federal Communications Commission (FCC) vote on spectrum auction procedures, Commissioners Pai and O’Rielly both expressed deep concerns over the potential failure of the auction, the severe impact to broadcasters, and lack of data and information from the Commission. O’Rielly went as far as to call it “deeply flawed.”

“It is time for the FCC to fully disclose the impact the auction will have on LPTV and Translators,” said Louis Libin, ATBA Executive Director. “The American people need to know they will be losing access to emergency messages, local community programming, weather, news and ethnic programming from their local broadcaster.”

Members of the Advanced Television Broadcasting Alliance (ATBA) reaffirmed their commitment to protect all broadcast spectrum at a board summit at the Texas Association of Broadcasters Convention today. Congress has shown a renewed focus on the plight of Low Power Television and Translator industries in light of the recent communications and last week’s Congressional hearing with the House Energy and Commerce Committee Communications and Technology Subcommittee. The ATBA continues to spotlight the FCC’s disregard for a major industry segment affecting a large number of local, educational, minority and religious broadcasters, and millions of America’s viewers that are dependent on local free over the air television for news and information.

“Either the FCC doesn’t know the impact to LPTV and Translator stations or they are hiding the fact that an entire industry that our country depends on will be largely wiped out,” said Gary Cocola, ATBA Chairman and a California broadcaster. “We need to know now, not later, what the impact on our industry will be. Certainly the FCC has a better indication of the potential damage than what it has already disclosed.”

ATBA continues advocating for preserving and promoting the efficient and effective use of all television broadcast spectrum. The Advanced Television Broadcasting Alliance is an industry organization comprised of low power television broadcasters, translators, full power television broadcasters and allied industry organizations and companies. The goal of the Alliance is to preserve and promote the efficient and effective use of all television broadcast spectrum. Visit for more information and to join.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance