Business insights and articles written by our team of world-class professionals
Four proceedings in Washington will do more to determine the value of your license over the next year than anything you buy, build, or sell at the station. That is an uncomfortable sentence to write to an audience of operators who fix their own transmitters. But it is accurate. The
By Lee Allen Miller, Executive Director I want to close this series the way I opened it. With a practical framework, not a prediction. Over the last ten weeks we have covered where AI belongs in LPTV operations, traffic and scheduling, news writing, sales, playout, captioning, audience analysis, digital and
By Lee Allen Miller, Executive Director Your station’s website, social media feeds, and email communications are the digital front door of your broadcast operation. For many viewers, particularly younger ones, the digital presence is the primary way they interact with your brand, even if the broadcast signal is still where
By Lee Allen Miller, Executive Director One of the persistent challenges for LPTV stations is understanding who is actually watching. The traditional tools built for full-power, major-market broadcasters often don’t give a clear picture of LPTV audiences, and the cost of commissioning custom research is out of reach for most
By Lee Allen Miller, Executive Director Of all the conversations I have had with LPTV operators over the years, the ones that stay with me most are with the community-first stations. These are the stations that define themselves primarily by their service to a specific place. A county. A small
Closed captioning is an area where the arrival of practical AI tools is making a tangible difference in what LPTV stations can offer, and it happens to align with regulatory obligations and audience expectations that have been growing steadily for years. This is one of the clearest win-wins I have
Succession Planning for Family-Owned Stations By Lee Allen Miller, Executive Director A significant share of LPTV stations in this country are family-owned. Many were founded by people I have known for decades, and some of them are now at the stage where the founder is thinking, often for the first
By Lee Allen Miller, Executive Director Playout automation has been part of broadcast operations for decades. What is changing is the role AI is starting to play within playout systems, both in the major commercial products and in smaller implementations that LPTV operators might build or buy. I want to
By Lee Allen Miller, Executive Director The ATSC 3.0 transition is the most significant technical change our industry has seen in a generation, and for many LPTV owners it is also the most significant leadership challenge. Not because the technology is impossibly complex. Because the decisions around when to invest,
