AT$C 3.0 Webinar 3 NextGen Advertising August 4
Targeted ad delivery, data management, and analytics The ATSC 3.0 feature promising the most immediate financial potential for broadcasters will be targeted advertising because selling media is already in their […]
NEXTGEN TV Launches on Seven Local Television Stations in Portland, OR
KATU, KOIN, KGW, KPTV, OPB, KRCW-TV and KPDX Begin Broadcasting with New Technology PORTLAND, Ore., July 28, 2020 /PRNewswire/ — Seven leading local television stations in Portland, OR, including KATU (ABC), KOIN (CBS), […]
Wednesday Webinar Guest Kory Hartman from TV 43 Wisconsin
Kory Hartman will be joining us for this week’s Wednesday LPTV Webinar at 3pmCentral time, July 29, 2020. Kory has been in broadcasting since the age of 15 and has […]
TVN Tech | NextGen TV Racing For Scale
When the NAB Show scheduled for April was canceled back in March due to the COVID-19 pandemic, broadcasters eager to launch new services using the ATSC 3.0 “NextGen TV” standard […]
Pandemic Accelerates Adoption of CTV Devices
More than seven in 10 Americans are watching video on a connected TV (CTV) device as the COVID-19 pandemic limits their opportunities for social engagement and summertime activities, according to […]
NextGen TV Technology Merges News, Alerting
Local TV news will become a real-time emergency information portal with the new broadcast technology being deployed in cities across the nation. ATSC 3.0—also referred to as “NextGen”—can automatically target […]