ATBA Announces New Board Members and Executive Director

Advanced Television Broadcast Alliance (ATBA) is pleased to announce its new Executive Director and the election of two new members to its Board of Directors. Louis Libin, previous ATBA Executive […]

LPTV DISPLACEMENT WINDOW – April 10 to June 1, 2018

The following notes are from the presentation by ATBA Board Member Michael Couzens at the LPTV @ NAB Roundtable Session he hosted on April 6,2018 Overview: All Low Power TV stations and […]

Clients, Customers or Co-Workers – How to Treat Your Advertisers Like They Matter

More than thirty years ago I sold advertising for both a full-power television station as well as an FM radio station. (Note, I still provide advertising opportunities on our current […]

The Most Overlooked Piece of Marketing in LPTV

The logo: it’s important for the large corporation and the small downtown shop. It’s really important for TV!  The logo is the primary identification for a television station, but many […]