RED HOOK — WYBN TV-14, the Catskill’s only locally owned and operated television station, was honored with a prestigious Low Power Television and Translator Industry Award from the Advanced Television Broadcasting Alliance at the annual NAB Show in Las Vegas April 8.
WYBN, owned by Cable Ad Net New York Inc. of Red Hook, received the award for Best Station Promotion Multi Media Campaign in recognition of an effort that included on-air promotional spots, one sheets, newspaper advertising, trade advertising, electronic billboards and more. The campaign followed last summer’s relocation of WYBN’s tower from Windham Mountain to the Helderberg Escarpment — the highest point in Albany County. This, along with a 100 percent new solid-state transmission plant, made WYBN’s eight channels of news, movies, game shows, classic television and more available to 1.1 million people in the greater Capital Region.
“The goal of this campaign was to capture newly-reachable viewers and retain those who have been with us for years,” said Dan Viles, President and General Manager of WYBN. “We are proud of our success and this award is the icing on the cake.”