Streaming TV services often don’t carry local TV stations like NBC and Fox local affiliates, which aren’t available in every marketing for services like Sling TV.
That puts local TV stations and their owners at risk of going under as more people go over the top. Now, they’re looking to go over the top in their own way with a new broadcast standard, called ATSC 3.0 that will let people stream local channels for free on their phones and let local TV stations sell targeted ads. We break down what this means.
What is ATSC 3.0?
It’s the next version of the broadcast standard for how local TV channels are distributed without needing to have a cable or satellite subscription. ATSC 3.0 is supposed to make it so that you could get these channels not only on a regular TV screen but on your phone, laptop, tablet and even your car.