Sinclair Broadcast Group (Nasdaq: SBGI) congratulates Fred Baumgartner, Director of Next Gen TV Implementation for ONE Media 3.0, its wholly-owned subsidiary, for winning Broadcasting & Cable’s 2020 Technology LeadershipAward. Presented since 1999, it is given to people who’ve made significant contributions to the television industry by helping develop and deploy technologies that have improved the TV experience for the public and strengthened the future of the industry.

Baumgartner is one of the broadcast industry’s leading voices and advocates for technological expansion and a critical leader in thinking through use cases for the Next Gen TV standard, particularly in Advanced Emergency Alerting and Information deployment. At the forefront of
the implementation of the transformative ATSC 3.0 broadcast transmission platform, Fred is a driving champion behind the industry’s commitment to provide unlimited access to broadcast content through all devices, including mobile. For decades, he has also been a tireless advocate for
education especially within the Society of Broadcast Engineers.

“The hard, detailed work to plan and deploy the new standard is where the rubber meets the road,” said Mark Aitken, President of ONE Media 3.0. “Fred’s deep understanding of critical infrastructure needs and pitfalls make him an invaluable contributor in moving Sinclair Broadcast
Group and the entire industry toward realization of these remarkable new capabilities.”

Award winners are selected by Broadcasting & Cable’s editors, evaluating their professional achievements, technical and business innovations, and continuing influence within the industry.

Upon receiving this award Baumgartner commented, “I’ve been quite lucky in my career to have had experience with just about every element that is baked into Next Gen Broadcasting. It’s great to be part of an organization pushing the envelope and dedicated to improving broadcasting with
so much exceptional upside.”

Fred joins past winners that include Sinclair’s Del Parks, Harvey Arnold, Mark Aitken, Rob Weisbord and Scott Livingston. The award will be presented at the annual Technology Leadership Summit in Atlanta on March 5th.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance