Pearl TV, a TV broadcast business organization comprised of eight companies that operate local TV stations, today welcomed Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) as the organization’s ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States. Sinclair joins Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, the E.W. Scripps Company, and TEGNA, Inc. as a Pearl TV member, bringing the station count of Pearl membership to more than 750 stations.
“We are very pleased that Sinclair is joining Pearl TV in commercialization efforts to offer consumers the new NEXTGEN TV services across the country. The entire broadcast industry, including the TV networks and a large cross section of group owners, is committed to a successful roll out of ATSC 3.0. This remarkable new technology gives broadcasters the ability to deliver to viewers the compelling benefits of NEXTGEN TV – greatly enhanced video and audio that allows local stations to bring together over-the-air with over-the-top content,” said Pearl TV Managing Director Anne Schelle. Pearl is coordinating 11 local broadcasters that are working together in Arizona’s Phoenix Model Market, which is incubating the new TV services and testing with consumers.
“From the beginning, Sinclair has focused on the exceptional advantages of a fresh start in over-the-air broadcasting afforded by the introduction of ATSC 3.0,” said Chris Ripley, President & CEO of Sinclair. “That is why we have been invested in and committed to improving over-the-air broadcasting so that it can better compete in today’s marketplace. We are excited to link arms with Pearl to ensure that the coming transition to ATSC 3.0 can be both swift and achievable.”
Broadcasters working on the transition to NEXTGEN TV are very pleased with the plans announced last month by LG Electronics, Samsung, and Sony to launch 20 new NEXTGEN TV-enabled television models in 2020. These will be the first consumer NEXTGEN TV receivers to be introduced in the U.S. market, as broadcasters light up NEXTGEN TV signals in more and more cities.
The latest consumer research to come out of the Phoenix, Arizona Model Market confirms very high interest in the new TV technology as consumers look for the next big development that can deliver even better audio and video to the home. Magid research completed at the fourth quarter of 2019 shows key NEXTGEN TV features that strike a chord with consumers:
- Consistent audio – This normalizes audio levels to minimize the difference in volume between programs so viewers don’t have to reach for the remote and manually adjust the volume.
- 4K HDR video – 4K technology provides sharper images, while high dynamic range (HDR) technology can provide a wider range of contrast between light and dark images on the screen. Together they create a more realistic experience to make viewers feel more immersed in the show they are watching.
- Immersive audio – This is “movie theater-like” surround sound through the TV or a soundbar (no additional speakers required) to bring greater realism to the soundtrack and place the listener inside the scene.
- Multiple audio tracks – Whether it’s choosing the home or away team’s feed, a comedic track, a different language, no commentary altogether for a sports game, or choosing dialogue options for children or adults for an educational show, this audio feature will allow consumers to choose between different audio tracks to best suit individual needs and preferences.