Sinclair Broadcast Group Joins Pearl TV as Ninth Member of Broadcast Business Organization

Pearl TV, a TV broadcast business organization comprised of eight companies that operate local TV stations, today welcomed Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) as the organization’s ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States. Sinclair joins Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, the E.W. Scripps Company, and TEGNA, Inc. as a Pearl TV member, bringing the station count of Pearl membership to more than 750 stations.

“We are very pleased that Sinclair is joining Pearl TV in commercialization efforts to offer consumers the new NEXTGEN TV services across the country. The entire broadcast industry, including the TV networks and a large cross section of group owners, is committed to a successful roll out of ATSC 3.0. This remarkable new technology gives broadcasters the ability to deliver to viewers the compelling benefits of NEXTGEN TV – greatly enhanced video and audio that allows local stations to bring together over-the-air with over-the-top content,” said Pearl TV Managing Director Anne Schelle. Pearl is coordinating 11 local broadcasters that are working together in Arizona’s Phoenix Model Market, which is incubating the new TV services and testing with consumers.

“From the beginning, Sinclair has focused on the exceptional advantages of a fresh start in over-the-air broadcasting afforded by the introduction of ATSC 3.0,” said Chris Ripley, President & CEO of Sinclair. “That is why we have been invested in and committed to improving over-the-air broadcasting so that it can better compete in today’s marketplace. We are excited to link arms with Pearl to ensure that the coming transition to ATSC 3.0 can be both swift and achievable.”

Broadcasters working on the transition to NEXTGEN TV are very pleased with the plans announced last month by LG Electronics, Samsung, and Sony to launch 20 new NEXTGEN TV-enabled television models in 2020. These will be the first consumer NEXTGEN TV receivers to be introduced in the U.S. market, as broadcasters light up NEXTGEN TV signals in more and more cities.

The latest consumer research to come out of the Phoenix, Arizona Model Market confirms very high interest in the new TV technology as consumers look for the next big development that can deliver even better audio and video to the home. Magid research completed at the fourth quarter of 2019 shows key NEXTGEN TV features that strike a chord with consumers:

  • Consistent audio – This normalizes audio levels to minimize the difference in volume between programs so viewers don’t have to reach for the remote and manually adjust the volume.
  • 4K HDR video – 4K technology provides sharper images, while high dynamic range (HDR) technology can provide a wider range of contrast between light and dark images on the screen. Together they create a more realistic experience to make viewers feel more immersed in the show they are watching.
  • Immersive audio – This is “movie theater-like” surround sound through the TV or a soundbar (no additional speakers required) to bring greater realism to the soundtrack and place the listener inside the scene.
  • Multiple audio tracks – Whether it’s choosing the home or away team’s feed, a comedic track, a different language, no commentary altogether for a sports game, or choosing dialogue options for children or adults for an educational show, this audio feature will allow consumers to choose between different audio tracks to best suit individual needs and preferences.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance