HUNT VALLEY, Md., Dec. 3, 2019 /PRNewswire/ — ONE Media 3.0, LLC, a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. SBGI announced today that Sesh Simha has has been promoted to Vice President for Advanced Technology.

In this role, Mr. Simha will be responsible for overseeing Sinclair’s participation in the global ecosystem development of Next Gen broadcasting’s direct-to-mobile broadcast-5G convergence.  He will also support the Company’s international strategic vision for spectrum utilization.  In addition, he will be an integral part of ONE Media 3.0’s and Sinclair’s tactical decisions on deployment of current and Next Gen broadcast systems and platforms, and coordination with the Company’s international partners in India on software-defined radio chipset development, broadcast-broadband convergence proofs-of-concept and engagement with government, carriers, broadcasters and manufacturers to promote the benefits of direct-to-mobile use cases.    

“We’re delighted to recognize the unique contributions that Sesh brings to our organization,” said Mark Aitken, ONE Media 3.0’s President.  “He brings a wealth of critical wireless, satellite and media distribution experience to the cutting edge of broadcasting.  He’s part of the elite corps of innovative thinkers and is representative of ONE Media 3.0’s forward-thinking and visionary culture.”

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